The dropout who built Shopify into a $100 billion company just shared the dead-simple brain hack he used to rewire his own psychology.
"If you tell yourself, or write down 100 times something about yourself, that writes it into the frontal cortex at such a deep level that your brain will start reconciling you to that."
"I was terrified of public speaking until I just sat down for like a week and every day spent like 10 minutes just writing that I like public speaking, I love public speaking."
"A week later, it's not like a placebo, it's like you just actively change your frontal cortex and how you respond."
"When I feel like something is like, hey, there's something I figured out that I really like, I know I have to write a scheduled message for myself to remember it because I need space and repetition on the idea."
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