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Type Tasting @TypeTasting

Sarah Hyndman | Multi-sensory thinking | Seeing Senses podcast seeingsenses.com | Speaker, designer/researcher, author (Why Fonts Matter).

Joined October 2012
  • Tweets 13,145
  • Following 3,315
  • Followers 5,345
3,277 Photos and videos
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Type Tasting@TypeTasting
2 Jul 2025
How do we escape from our silos? How do we smash our echo chambers? This podcast is your invitation. . Seeing Senses is a brand new podcast with brilliant, surprising, leading cross-industry guests. Our senses don’t work in silos, nor should we. . seeingsenses.com
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Is your day feeling more kiki or more bouba? Imagine each of these words matches a shape. In this week’s Seeing Senses podcast, I talk to Chef Jozef Youssef about bouba/kiki Seeing flavour: Sight, filet-o-jellyfish & the art of multisensory dining seeingsenses.substack.com/
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What are your weekend plans? I’m having fun today prepping for a small tasting in my studio. It’s a tester for a future event. Gin &/or tonic served three multi-sensory ways. Inspired by conversations on the Seeing Senses podcast. #MultiSensoryThinking #GinTasting
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Which coffee would you drink (& why)? Freshly added to the specials board. Take your conversation-starter to go served up by the Seeing Senses podcast. From active wear to interactive wear! typetasting.teemill.com/coll… seeingsenses.com #multisensorythinking #tshirts #coffee
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Type Tasting retweeted
Sarah Hyndman@sarahhyndman
30 Dec 2024
& trends (includes crossmodal, neuroscience, AI & innovations). Get a head-start for 2025! thesensologists.substack.com
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Type Tasting retweeted
Sarah Hyndman@sarahhyndman
30 Dec 2024
Are you signed up?  The new The Sensologists briefing drops tomorrow. You’ll be first to receive it in the morning. thesensologists.substack.com Your go-to resource for cutting-edge insights in under 10-mins. Bite-sized updates on the latest in multi-sensory science, design, tech &
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Which label would you rate as smelling the most: 1. Floral / 2. Woody / 3. Sweet / 4. Citrus? Take the quick Buzzfeed poll here buzzfeed.com/typetasting/can… This is the first stage of an experiment that I’m planning to run at in-person events.

Can You Guess What The Fonts Would Smell Like?

Which letter shapes do you think match each scent? #smell #fonts

buzzfeed.com
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NEW! Stay ahead in sensory trends—neuroscience to AI. Your go-to resource for cutting-edge sensory science insights in under 10-mins. Bite-sized updates on latest in sensory research, trends, neuroscience, AI & innovations. Subscribe to The Sensologists thesensologists.substack.com…
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🍫 “Disappointment, superficiality, uninviting, boredom, dissatisfaction” 👓 What do you read beyond the words? 🤔 A pre-talk game exploring the mood & chocolate wrappers 🔬 Results in the latest newsletter typetasting.substack.com/p/w… #chocolate #survey #research #author #behaviour
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Which bar of chocolate would you like the MOST? A/B/C/D/E What would it taste like? ✏ What mood does it evoke? ✏ An amuse bouche chocolate game. This is a pre-talk teaser at the Taste of Type event tomorrow at the @L_D_F
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cultural meaning that changes depending on who and where you are. 🍔 The packaging (the wrapper or the restaurant environment) is a major part of the experience. It influences your choice and even your perception of what you taste. …
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When did you last eat a burger that wasn’t metaphorically wrapped in a brand? 🍔 I’m serving this game as a conversation starter. I’d love to know what you think too (and I’ll share your thoughts with the students).
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Found my book in @Tate Modern bookshop so I’ve slipped a few ‘secret’ notes inside 😊. Let me know if you find one! #whyfontsmatter #author
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Type Tasting retweeted
D&AD@dandad
1 Sep 2023
..and explained how font design can influence all our senses, including taste. “The best thing I learnt today, I think, was to challenge a lot of my biases, and a lot of the things I assumed about typography were totally wrong,” says D&AD Masterclass attendee Oscar Ingham. (2/3)
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Type Tasting retweeted
D&AD@dandad
1 Sep 2023
Intrigued? Join @typetasting on 20 Oct and learn how to use typography to convey emotion and connect with audiences in ways that go far beyond aesthetics. 💭Whether you’re a seasoned pro or simply interested in type, this Masterclass is for you. Book now: bit.ly/3Pakw0G
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My great great grandad was presented with this school swimming prize by the Bishop of Adelaide in 1886. He was born in Australia almost a century and a half ago, what was the country like then? One generation too far removed for me to have an Australian visa sadly.
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See previous tweet. Which font would taste most like the coffee described?
9% A
91% B
11 votes • Final results
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See the previous tweet. Which font would taste most like the wine described?
78% A
22% B
9 votes • Final results
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Type Tasting retweeted
D&AD@dandad
18 Sep 2023
Curious? Sarah returns to D&AD to lead another @TypeTasting Masterclass on 20 Oct. It's perfect for any creative wanting to get stuck into type and find out how it makes a real difference to design. Spaces are limited, so go to D&AD to book your spot now 👉bit.ly/3Pakw0G
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