Someone pinch me 🥹 Tell me how I just had my UGC journey and 10-year business story featured in freaking @Entrepreneur?! This is for sure one of those ‘Mama I made it’ moments that I’ll always cherish. Special thank you to Amanda Breen and @jlthoms for bringing this piece to life, and for giving the UGC community a spotlight. 💓 I’ve said it before, I’ll say it till I’m blue in the face: this is a win for the UGC community at large. A rising tide lifts ALL boats! 🛶✨📈

May you get what you need, even if it's not what you want ✨😘

imagine opening up creator vault and being able to see these coaches .... or maybe soon you won't have to imagine ;)

☎️💋 you’ve reached the Creator Vault Hotline! #contentcreation #contentcreationtips

Same! You have no idea how much impact you have had. Honestly. ❤️

The best advice I’ve ever received as a UGC creator has been from creators who work on the brand-side. It's not that creators without brand experience don't have valuable insight, but it's limited. 💜 Brand-side creators are insiders. 💜 They are privy to a brand’s journey. 💜 They are present in the rooms. 💜 They are intimately familiar with what brands are looking for. 💜 They are on the ground, locked in and experience industry shifts in real time. ⬅️ That alone is priceless. Brand-side creators beat hypothesis builders, every - single - time. Find a few brand-side creators or creative strategists to learn from. It will change your entire business and challenge everything you *thought* you knew. Shout out to @UGCpro_ - at this since 2014 and still the sharpest read in the game. A unicorn. 🦄 #ugc #ugccreator #ugccommunity #ugcnet #ugccreators

☎️📷 Episode 2 of Creator Vault Hotline with @UGCpro_ ! #contentcreation #contentcreationtips

May every UGC Creator and Strategist see the ad they worked on have this thumbstop rate...✨ Claim it and it's yours—JK craft a hook that stops anyone in their damn tracks and it's yours. 😅💕

People love to say they’re accepting of autistic/ADHD people until the traits stop being quirky and start being inconvenient... like going non-verbal, communicating too directly (not rudely, just openly), or getting emotionally overwhelmed in ways that aren’t socially polished.

When your work email is starting to look like your spam email 🥺 Do I just start a new email and call it a day? 🤣

we love to see it 👀🪝

This. It’s ignorant to focus on what someone PAID (aka invested in) instead of asking what the ROI was. The right education and/or mentorship can genuinely collapse years of trial and error into months. Speaking from experience, I went through extreme learning curves that took YEARS because NONE of these resources existed dating back to 2014. Honestly, the best flex is now seeing students do it in a fraction of the time. 🥹

Some people will never realize how exhausting it is to constantly pour from your own experience and knowledge at scale for free. And if anyone feels this, imagine how it felt in 2022 when UGC suddenly went mainstream to the average person. At that point, I’d already spent years as a Creative Director in DTC a UGC creator figuring this out in real time BEFORE there were roadmaps, mentors, courses, or even a mature paid media landscape. A lot of those learning curves took YEARS. People also forget… a majority of the coaches, mentors, and educational resources in UGC today simply did not exist back then. The influx of DMs, emails, texts, and requests for help became genuinely unfathomable almost overnight for me. I don’t think the average creator or coach today can fully comprehend what that period felt like. That’s a huge reason I’ve had to become intentional about boundaries and checking notifications. My mom always reminds me that even good news is still an emotional toll on the body. Constant access to you, even when it’s positive, can become overwhelming (especially as an AuDHD-er). And honestly, it’s hard not to feel resentment sometimes when you’ve poured so much into helping people, only to watch some weaponize that knowledge purely for selfish personal gain. But despite all of that, being able to help people shortcut the process now without completely burning myself out is still a win. You can care deeply about helping people while also protecting your energy, time, and expertise. 🥹

UGC OPPORTUNITY: its niche so please share for reach 😅🏥👩‍⚕️👨‍⚕️ We’re looking to cast an expert authority figure for an upcoming health & wellness production shoot—ideally someone with a real background in the medical field (doctor, pharmacist, nurse practitioner, etc.) or a closely related profession. Please only apply if this genuinely aligns with your career background and expertise. If this sounds like you (or someone you know), drop your portfolio below! 👇

This is your sign to try your best to focus on what you need to get done today. Anything that’s distracting you is just noise. If you want to hit your next goal, it’s time to put the blinders on! It’s focus time. ⚡️

The queen of UGC has agreed. I’m so thankful for you and this community!

THIS. One of the hardest lessons I’ve had to learn as my platform grew is that constant access to you is not something everyone is entitled to. I spent years overextending myself, answering everything, helping everyone, pouring endless time/energy into people for free because I genuinely cared about the community. But eventually I realized that if you give yourself to everyone, you end up completely burnt out, depleted, and honestly resentful. I’m still recovering from that era of UGC blowing up in 2022 when I felt pressure to constantly teach, give, answer, and be available 24/7. There’s a difference between being generous and having no boundaries. Protecting your time, knowledge, and energy doesn’t make you selfish—especially when this is your business, your livelihood, and years of hard-earned experience (year 12 for ya girl).

I’m so glad you’re prioritizing your own boundaries! People online think they can have access to you and just take, so it’s so important to have that. Appreciate you sm Kelly!