Create engaging, hyper-relevant content destinations that help you convert more visitors into customers. π― That's Uberflip.
Joined December 2009
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On this week's episode of The Marketer's Journey, @Salsify's co-founder, Rob Gonzalez, reveals the one marketing play that helped Salsify scale to over $130M ARR. π«
π Listen here: ow.ly/nYjq50OYnQP
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Account-based marketing (ABM) flips the marketing funnel upside down by prioritizing a small number of high-value accounts to target with highly personalized outreach. π
And it can lead to *amazing* success for #B2B teams!
Read about it here: ow.ly/O3FZ50OU55F
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Looking for tips about how lead a large team of marketers to success? π€
On this week's TMJ, Bryan Law, CMO from @ZoomInfo talks about a research-backed approach for developing content that Bryan used to achieve high-level #B2B growth.
Listen here: ow.ly/Vyi850OU4Ny
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Coming from a background in product and design, Shay Howe, CMO of @ActiveCampaign shares how he landed his current role as #CMO by sticking to what he loves... while carefully letting go of control of the elements that no longer make sense.
Listen here: ow.ly/VQLR50ONluu
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What lessons can #B2B learn from this #B2C titan?
This week, John Solomon, CMO of @therabody, joins Randy to talk about how a big part of his strategy has included positioning the product as an essential component of a better life.
π§Listen here: ow.ly/4jw350OEFru
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Our team embarked on a mission to bridge the gaps in attribution.
By blending marketing ops expertise with internal analytics and integrations, they unveiled a clearer understanding of first-touch attribution at Uberflip. π§©
Read about it here. π
ow.ly/YlmW50OEFJ6
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How do CMOs tackle significant change?
This week on The Marketer's Journey, Randy has a timely conversation with Bill Talbot, #CMO of @OpsRamp, about how he and his team are navigating being acquired by a more prominent, respected brand.
π Listen here: ow.ly/fpCP50OC3Iw
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Two trends dominate the #privacy lens for #B2B buyers today: the need for trust and the desire for personalization. Uberflip's Data Privacy Manager, Zaigham Salehi, talks about how you can stay ahead of the curve. π π
Read here: ubrflp.in/3jbHzeo
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Season 9 of the Marketer's Journey kicks off with Wendy Steinle, CMO of @DomoTalk... who joins Uberflip's Randy Frisch to chat about how building trust is key to encouraging people to buy. π€
#contentmarketing #CMO
Listen here: ubrflp.in/3opJjTS
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Curious about #accountbasedmarketing but don't know where to begin?
Uberflip's beginner guide runs you through everything you need to know to start planning your first content-driven #ABM campaign, including successful examples from Uberflip customers.
ubrflp.in/3ponog5
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Having trouble keeping website visitors engaged? π Uberflip's Site Engager serves up relevant content to keep them interested.
Itβs a great feature, but our team started to wonder... could we run some tests to see if we can make it even better? π‘
hub.uberflip.com/uberflip-blβ¦
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This week, Uberflip Co-founder and Chief Evangelist Randy Frisch joins @edbreault of @Aprimo on the Marketing Cheat Codes podcast. Randy and Ed discuss the origins of Uberflip, all things content, marketing in a downturn, and much more.
Episode here π ubrflp.in/4296foU
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How does content activation help you keep your customers engaged? π€
Here's how we do it at Uberflip: ubrflp.in/3VoQyYe
#customermarketing #content #b2bmarketing
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Looking for something sweet? π¬ Here's a behind-the-scenes peek at how we used Uberflip (and ring pops) to serve up personalized content and get people demoing our software. #eventmarketing ubrflp.in/3KGaS2x
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How do you connect with anyone for more than a few brief moments at a convention? π€
Uberflip's Ben Hoehn and Rhandi Jenkins had an idea: to create a self-guided (and, ahem, candy-powered) demo that quickly shows off personalization and how it works.
ubrflp.in/3KGaS2x
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π§ Get ready for a data-driven adventure with Megan McDonagh, CMO at Amperity, on this replay episode of The Marketer's Journey. Megan talks about the importance of understanding buyers' channel interactions for delivering personalized experiences. π
ubrflp.in/3vxY9rg
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π₯ Teamwork makes the dream work! Here's a fantastic example of cross-functional collaboration at Uberflip. By adopting a collaborative, experimental mindset, 3 marketers improved tracking, customer experience, and conversion rates. πͺ
ubrflp.in/40Kms2K
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ποΈ Rediscover the fun in marketing with Kevin Marasco, CMO of Tebra, on The Marketer's Journey podcast!
Kevin shares his thoughts on why staying approachable and authentic is key to successful brand #marketing. ubrflp.in/3HNNYGs
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Lead quality is determined by your campaigns and how well you target. π― But there are also CTA best practices you can apply that will help you improve.
Read about all of 'em here: ubrflp.in/3UcOkdV
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Uberflip has come a long way since its early days of focusing on PDFs and resource hubs. π§ Randy Frisch joins @diginomica to chat about the evolution of Uberflip and how we're changing content experiences by introducing Pages.
ubrflp.in/3Mh6YPU
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