Most people on here know me as the RadioShack guy, although iv'e been growing some of web3's biggest companies for almost 7 years now.
Back in 2022 I had the pleasure of reviving the dead electronic retail giant, trending #1 on X globally for days and being featured in major US publications like CNN, Fox Business, Forbes etc.
So what was my strategy?
All too often I saw other household retail brands try to dance the line of trying to be "cool" on social media - you see it with Wendys, Slim Jim, Mcdonalds etc.
But they never really get there. Its just cheeky enough to crack a smile but its edging. I like the real stuff. No blue balls for me.
Thats why I decided to blow the doors off radioshack, shooting my shot with celebrities like Lizzo, Miley Cyrus (Dms still open btw bb gurl), fighting with mcdonalds, slim jim, wendys, and posting some of the craziest shit the internet has ever seen.
Radioshack gained 250K new followers in a week, and it was all people were talking about for a minute.
So you guys got rich right?
Wrong.
Here is the truth most teams do not want to hear.
If marketing brings eyes to your product and people still do not care, that is not a marketing failure.
That is a product failure.
Marketing is not supposed to drag people kicking and screaming into believing in your thing.
It opens the door.
If they walk out five minutes later, you built the wrong thing.
So what are you doing now you crazy mfer? What is the right "thing"??
AI bro, AI.
I saw that guy Michael Burry hedge his fund on AI collapsing like he did the housing market, but that was back when being a crazy fuck paid off. I dont think lightning strikes the same spot twice, sorry Michelle.
Nobody does anything on their own anymore.
Ai writes for you.
Generates memes for you.
Talks to you when your sad.
Food reccomendations.
Math.
Science.
Anywhere things are complex or time-sensitive, AI steps in.
Trading isn’t different.
Sure, people will always want the option to do things manually. That’s fine. But once systems exist that help you execute better, faster, and with fewer dumb mistakes, most people don’t choose the harder path out of principle. They use the help.
That’s what pulled me toward
@symphonyio.
Non-custodial, automated execution across assets and venues, without you wiring together ten tools or sitting there clicking buttons all day. The team behind it comes from capital markets, exchanges, and aerospace.
The result is a platform where you can trade your own strategy or run ones built by people who know what they’re doing, and let it execute while you’re asleep, touching grass, or doing literally anything else. You’re still in control. You just stop being the bottleneck.
For me, thats an easy bet, and one i'm excited to be working on. Higher.