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Joined March 2022
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The best ad wins. Period. 📷🏆 @UpendNow is sending ONE company to Cannes Lions 2027… on us! Drop your entry in the comments or DM us. 🧵 👇 #Advertising #Marketing #CreativeAI #AIinAds #AIintheloop @shankar_sahai @archita_mandal @AratiMisro
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🚀 UpendNow subscription plans are now live! From creators to studios, our new tiers scale with your production workflow. ✨ You can still explore powerful features for free before paying anything! #AIFilm #CreativeAI @archita_mandal @shankar_sahai @shekharkapur @AratiMisro
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3 episodes into @UpendNow CEO @archita_mandal #The90SecondTake: Tools aren’t the issue. Thinking is. Ep 4 w/ Aasif Akbar: “AI doesn’t make average thinking good. It scales it.” Better tools demand better thinking. #Storytelling #GenAI @shankar_sahai @AratiMisro @seninreverse
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🎬 The 90 Second Take is powered by UpendNow Inc. How? Sign up for SOLT, UpendNow’s AI production OS, and find out! upendnow.com

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🧵🏆Cannes Lions 2027: If you’re a founder, agency, or marketer with a real ad budget and an upcoming campaign — this is your shot. Create your next ad on @UpendNow platform→ submit the finished video. 🥇Winner gets: Fully paid Cannes Lions entry! 📷 Sign up now and apply!
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🎬 Episode 3 of The 90-Second Take is here! Founder @archita_mandal w/ @dannyratcliff -- AI isn’t a tool problem. It’s a design problem. “The fix isn’t a better tool. It’s a better architect.” Powered by @UpendNow #AIinFilms @shankar_sahai @AratiMisro @seninreverse
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🚀 @archita_mandal's The 90-Second Take: Ep. 2 is live! Featuring AI filmmaker @EugenioFierro3 “Everyone wants the flashy demo. Filmmakers need shot planning, repeatability, locked continuity.” Powered by @UpendNow SOLT #The90SecondTake #AIintheLoop
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Big news: SOLT is live! 🚀 @UpendNow's unified creative OS is here. Idea → storyboard → shot list → schedule → final assets, all in one. No tool chaos. No tabs. No fragmentation. Just flow. More credits drop next week. Go all in! (Link👇) #AIinfilms #SOLT #AIintheloop
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Founder @archita_mandal asked creatives using AI 1 question: What’s everyone getting wrong? 🚀 The 90-Second Take — Ep. 1 out now!! Cale Frombach, Frombach Studios: “Don't let AI replace your taste.” Powered by @UpendNow #AIinFilms @shankar_sahai @AratiMisro @seninreverse
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Hollywood’s AI turning point is here - Netflix acquired InterPositive, founded by a filmmaker, Ben Affleck. UpendNow believes creative AI must come from creators. “Not a tech bro. Not a VC-backed generalist. A filmmaker," writes CEO @archita_mandal #Hollywood #CreativeAI
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“This project [On This Day...1776] is a glimpse at what thoughtful, creative, artist-led use of AI can look like ...allowing storytellers to go places they simply couldn’t before.”— Ben Bitonti, Time Studios Our motto: Creators lead. Technology amplifies. #GenAI #HILT #AIinfilm
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@UpendNow is now a member of the Content Authenticity Initiative @ContentAuth ! This reflects our commitment to creator agency, transparency, and responsible AI as we build tools like SOLT to support authentic storytelling from concept to screen. #AIinFilms #AIinvideo #ethicalAI
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27 Nov 2025
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14 Nov 2025
CEO @archita_mandal created Ominous, a hybrid short film on creativity in the AI era. @UpendNow is seeking partners in: • Ethical / Transparent AI • Human-Centered Design • Digital Ethics If your org leads this work — or you know someone who does — DM or tag us.
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31 Oct 2025
The Ominous trailer is live 👁️ and @UpendNow's  pre-visualization tool was in action! A hybrid short by UpendNow’s @archita_mandal-where Gen AI meets live action. One AI-generated shot. Can you spot it? 🎬 youtube.com/watch?v=SPmOsLea… #Ominous #AIinFilm #HalloweenDrop
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24 Oct 2025
@UpendNow CEO @archita_mandal spoke at #DaVinci IFF's AI panel. The consensus: 1️⃣ Don’t fear AI—master it. 2️⃣ Human ingenuity is the differentiator. 3️⃣ Authenticity is non-negotiable. #DigitalHollywood #AIInStorytelling #FutureOfFilm #UpendNow #WomenInAI #Filmmaking
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