Joined February 2009
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792 Photos and videos
Feb 12
PR’s playbook is being rewritten in real time.
In Cision’s #PRUncovered webinar, Nicole Metro, Christian Potts & Maria Bersteneva unpacked media fragmentation, rising ROI pressure, AI & GEO.
Read the recap➡️shorturl.at/n2en6
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We are honored to be named a 2025 Top Place to Work in Communications by @RaganComms. Proud of our people-first culture and the incredible team behind it. Congrats to all the honorees: shorturl.at/Tz7FS
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V2's annual State of the State brings the entire team together to reflect on the results we’ve delivered, align on what’s ahead and ensure we’re focused on what matters most to our clients.
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This year’s session included key priorities for the coming months and a few exciting updates we’re looking forward to sharing. We wrapped up the day by celebrating the team behind the work at Flight Club Boston, with darts, drinks and some impressive hidden talents along the way.
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Jan 21
Where does your brand show up in AI-generated answers?
V2's one-pager breaks down how comms teams can use GEO to stay visible as AI reshapes discovery.
shorturl.at/ggIE5
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16 Dec 2025
V2 ends 2025 with new client wins across climate, healthcare, AI & B2B tech, partnering with Fervo Energy, Jasper, OBM and WellBeam to elevate their narratives and market impact.
Read here: bit.ly/4oZNe3c
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1 Dec 2025
AI is shaping how audiences discover brands. We’ve distilled the top takeaways from our recent V2 Live session into a quick one-pager. Explore it below and catch the full webinar here: bit.ly/43WgMXO
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10 Nov 2025
Join V2, Rocket Software and @Notified on 11/13 for a webinar on how to optimize your brand for AI and integrate GEO into your comms strategy.
Register today: bit.ly/47ImP4B
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10 Oct 2025
Two V2 clients, Boston Metal and @UiPath, made @TIME’s Best Inventions of 2025 list! ⚡️
Their breakthroughs in decarbonization and intelligent automation show how innovation drives real-world impact.
time.com/collections/best-in…
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9 Oct 2025
V2 has launched our new GEO services, fueled by our AI-First Communications Framework - helping brands shape how they’re discovered, known and trusted in the age of AI.
Read more: bit.ly/46HBkVE
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7 Oct 2025
The healthcare industry is changing, and communications strategies need to keep pace. In the October Healthcare issue of O'Dwyer's, V2's Shannon Murphy explores why evolving messaging is essential to match the industry’s rapid growth.
Read more here: drive.google.com/file/d/1qH3…
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3 Oct 2025
V2 partnered with @UiPath on #UiPathFUSION, designed to spark meaningful conversations about the future of automation. The team coordinated on-site interviews to shape narratives beyond the event.
Proud to see strategy and execution come together to drive business forward.
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V2 Communications retweeted
5 Aug 2025
Accounts in transit: @V2comms is named AOR for Cedar Gate Technologies, @AlphaSenseInc & Clark Street Associates... P-22 Agency is named PR & social strategy AOR for The Sun Rose West Hollywood, a hotel located on the Sunset Strip at the site of original House of Blues... ArcSense Communications, a Raleigh, NC-based mktg. & comms agency, adds nonprofit org. Voices Together to its client roster odwpr.us/4ojl1Fn
ALT V2 Communications is named AOR for Cedar Gate Technologies, AlphaSense and Clark Street Associates... P-22 Agency is named PR and social strategy AOR for The Sun Rose West Hollywood, a hotel located on the Sunset Strip at the site of original House of Blues... ArcSense Communications, a Raleigh, NC-based marketing and communications agency, adds nonprofit organization Voices Together to its client roster.
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6 Aug 2025
We’re excited to welcome new clients across B2B, climate & healthcare—organizations tackling complex challenges with bold solutions. These partnerships reflect growing demand for strategic comms that deliver. Read more: tinyurl.com/mrktujbw
#V2Comms
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5 Aug 2025
Last week, the V2 team came together for a day of growth and celebration, starting with a writing workshop led by Michael Dowding and closing with our all-hands meeting, where we announced our 2025 MV2P: Nicole Metro! A great way to reflect and reconnect. #V2Comms
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4 Aug 2025
Nothing beats a summer afternoon on the Boston Harbor, especially celebrating a year of hard work with the entire V2 team. Our outing to Tall Ship Boston was the perfect reminder of what makes V2 special: our people. Grateful for time to connect and celebrate!
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17 Jul 2025
Yesterday was #AIAppreciationDay, and we're proud to see V2 clients featured by @VMblog for driving real AI value in tech and enterprise: @Nasuni , @cloudera , @OneTrust , @Schellman, Observe.AI & more.
🔗tinyurl.com/bde8eywe
🔗tinyurl.com/3s9mpshw
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16 Jul 2025
This morning on @CNBC, the @AcquiredFM hosts shared how one @WSJ article changed their business.
Even in a digital-first world, traditional media continues to play a key role in building credibility and driving momentum for brands.
#V2Comms #IntegratedComms #PR
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10 Jul 2025
Exciting momentum for V2 client: Boston Metal just announced a $51M convertible note round from leading investors!
Check out the feature in Axios here: lnkd.in/gCp6yK2U
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6 Mar 2025
At V2, #empowerment is a mindset that shapes how we support and champion one another every day. In honor of International Women’s Day, we asked our team to share thoughts on the theme of empowerment. Swipe through and join us as we celebrate V2 and #WomeninLeadership.
#IWD2025
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