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Many agree there’s a great need for holding companies to integrate their media buying structure “horizontally”: to collaborate rather than compete across groups. Is it possible the obstacle lies not...
Advertisers don’t have a strong enough grip on the technological ecosystem to make informed buying decisions, agreed leaders of several leading ad organizations at AdExchanger’s Clean Ads IO confer...
McDonald's is issuing a request for proposals to major holding companies to find a single creative agency to work on its massive U.S. business.