🌍 Valletta is set to become the global stage for Travel & Tourism. 📍 From 7–9 October 2026, WTTC’s Global Summit will bring together the world’s leading Travel & Tourism decision-makers — including CEOs, government ministers and investors — to shape the future of the sector. 🇲🇹 The event comes as Malta’s Travel & Tourism sector continues to go from strength to strength, forecast to contribute 16.9% of GDP and support more than one in five jobs across the country in 2026. 🔗 Learn more: wttc.org/news/wttc-brings-gl… #GSMalta #WTTC #TravelAndTourism @VisitMalta

Up to 41 million visitor arrivals and $45.4 billion in spending are at risk if EES border delays regularly reach three hours 🌍 But new research from World Travel & Tourism Council is equally clear: travellers want EES to succeed. 65% support the system after learning about it. 87% are willing to accept some disruption if future travel becomes smoother. The demand for modern, digital borders is there - what matters now is getting implementation right. The solutions already exist: ➔ Accelerate adoption of digital pre-registration tools ➔ Launch coordinated traveller communications across key source markets ➔ Ensure full operational readiness at every border crossing point Europe's borders can be both secure and seamless. Read more:wttc.org/news/european-visit… #SeamlessTravel #WTTC #TravelAndTourism

Meliá Hotels International (@MeliaHotelsInt) joins the World Travel & Tourism Council (@WTTC) as a Global Member 🌍 Operating across 46 countries with 400 hotels and nine brands, Meliá has built a global footprint without losing sight of what matters - responsible tourism, community impact, and the kind of authentic hospitality that leaves destinations better than it found them. Welcome to WTTC! 🤝 Read more: bit.ly/4vHVf0p #WTTC #SustainableTourism #TravelAndTourism

The coastal and marine tourism supported 100 million jobs and contributed $3.3 trillion to the global economy in 2023. This #WorldOceanDay, that's worth pausing on 🐋 🌎 The world's coastlines are not just beautiful - they are economic engines. In 2023, the coastal and marine tourism economy generated $3.3 trillion in total economic value - 3.2% of global GDP. Yet the destinations driving this value are among the most exposed to climate risk. Protecting coastlines means protecting livelihoods. And that requires coordinated action - from Travel & Tourism businesses, from governments, and from the wider private sector. The sector is already moving: mangrove protection, wetland restoration, sand dune recovery. But the scale of investment needed demands broader commitment. ➔ Find out what's at stake, what's being done, and what must come next in our research. 🔹Coastal & Marine Tourism - researchhub.wttc.org/product… 🔹Climate and Ocean - researchhub.wttc.org/product… #WTTC #MarineEnvironment @IBEROSTAR

The pastoral visit of #PopeLeoXIV to #Spain is showing what Travel & Tourism does best - turning moments of cultural and spiritual significance into lasting economic opportunity 🌍 New analysis from World Travel & Tourism Council, drawing on insights from #DataAppealMabrian, shows the scale of impact: 🔹 Madrid alone could see €73.8M in incremental tourism spending, driven by 1.8 million expected attendees 🔹Food and beverage leads visitor spending at €57.3M - reflecting how tourism benefits ripple across entire local economies 🔹Hotel occupancy in Madrid is tracking 2–4 percentage points above comparable 2025 levels, with average occupancy projected to reach close to 82% during the visit Find the full analysis here: wttc.org/news/pope-leo-xiv-s… @DataAppeal #WTTC

Travel & Tourism's share of global GHG emissions fell from 8.3% to 7.3% between 2019 and 2024 - and emissions intensity dropped nearly 15% over the same period 🌍 World Environment Day is a moment to recognise that progress, and to push further. World Travel & Tourism Council's Nature Positive Tourism Partnership - with UN Tourism and the World Sustainable Hospitality Alliance - sets out what meaningful action looks like: ➔ Regenerating destinations through nature positive tourism ➔ Monitoring and disclosing nature-related risks and impacts ➔ Empowering residents and communities as partners in destination stewardship The environment is the foundation of Travel & Tourism. Find resources here: Environmental & Social Research - researchhub.wttc.org/product… Managing Destination Overcrowding - researchhub.wttc.org/product… Monitoring and Disclosing Your Nature-Related Risks and Impacts - researchhub.wttc.org/product… #WorldEnvironmentDay #Sustainability

World Travel & Tourism Council ( @WTTC) is closely monitoring the Ebola situation in parts of the Democratic Republic of Congo and Uganda. The overall risk to international travellers remains low, and Ebola remains contained to specific areas. WTTC commends the swift, transparent, and collaborative response from @AfricaCDC, national governments, @WHO, and international health partners. The Safe Travels protocols developed by WTTC during COVID-19 demonstrated that coordinated, evidence-based measures can help maintain safe travel during periods of heightened concern. WTTC encourages travellers to stay informed through trusted official sources and to approach the situation with facts, not fear. 🔗 wttc.org/news/wttc-calls-for…

🇨🇳 Seamless payments, world-class infrastructure, biometric travel experiences, visa-free access for 50 countries - China takes the lead in the Asia-Pacific region, with tourism policies and innovations that unlock its potential. @WTTC is committed to documenting and sharing these best practices with governments worldwide, so other markets can learn from China's lead. WTTC President & CEO Gloria Guevara (@GGuevaraM) at @CGTNOfficial, sharing the latest Economic Impact Research data on China and our predictions for the region. bit.ly/4o7W0NL

8 global priorities, approved by our Executive Committee, to unlock growth and drive transformation across Travel & Tourism. The result of months of consultation and more than 200 interviews with WTTC members, CEOs and industry leaders worldwide. 🌍 Safe and seamless journeys through digital standards and biometrics 🌍 Destination stewardship and tackling unmanaged travel 🌍 Climate and environmental sustainability 🌍 Emerging technologies, including AI and robotics 🌍 Crisis preparedness, management and recovery 🌍 Global connectivity and new travel corridors 🌍 Workforce development, talent retention and mobility 🌍 Policies that drive investment and growth These priorities reflect the breadth and diversity of the sector - and our shared commitment to working with governments and stakeholders worldwide to turn ambition into action and unlock long-term growth. 🔗Read more: wttc.org/news/wttc-announces… #WTTC #TravelAndTourism