Trip.com Group is thrilled to announce a new chapter in our strategic partnership with Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)
At our 2026 Envision Conference,
Trip.com Group CEO Jane Sun and SVP Amanda Wang held a pivotal meeting with esteemed officials from the UAE and DCT Abu Dhabi to deepen cross-border tourism cooperation. We were honored to be joined by Abdulla Yousuf, International Operations Director at DCT Abu Dhabi, along with Mohammed Al Ahbabi, Director of Tourism Development Department, Ministry of Economy & Tourism, Min Xu, Head of International Business–Asia Pacific, and Anood Khalifa AlAhmed, Head of China & Southeast Asia Markets.
The momentum of this partnership is already exceptional. Driven by the outbound travel recovery, overall travel bookings to Abu Dhabi on
Trip.com surged by 219% year-on-year during the February 2026 Spring Festival period.
Key highlights from our expanded strategic roadmap include deepening joint marketing across China, South Korea, and Japan with a strategic focus on 2 night long-stay experiences. During Envision 2026, we were proud to present Zayed National Museum with “
Trip.com Group Tourism Innovation Awards”. The museum was recognized for its innovative approach to cultural storytelling and visitor experience, highlighting Abu Dhabi's growing international influence in tourism and culture integration.
Furthermore, the Etihad Rail, which connects 11 cities across the seven emirates of the UAE, is expected to become operational by the end of 2026, bringing Abu Dhabi and Dubai into a "30-minute commuting circle." Looking ahead,
Trip.com Group plans to leverage its platform advantages to open relevant ticketing channels. This will not only greatly optimize the local travel experience for tourists in Abu Dhabi but also assist
Trip.com in further connecting and integrating tourism resources across the UAE, providing travelers with a richer selection of cross-city and in-depth travel products.
Going forward, we will continue to support DCT Abu Dhabi in showcasing the emirate's rich cultural heritage and world-class attractions, from the iconic Louvre Abu Dhabi to Yas Island's entertainment hub, helping more travelers from Asia and beyond discover everything Abu Dhabi has to offer.
#Envision2026 #UAE #DCTAbuDhabi