Way to Win is a national strategy tank and donor collaborative building a multiracial coalition that can both win elections and govern boldly.
Joined May 2018
- Tweets 4,155
- Following 930
- Followers 7,051
- Likes 3,944
469 Photos and videos
Pinned Tweet
11 Dec 2025
The politics we have as Americans ultimately is up to us. We can choose for our democracy to be a dreary march to the drab center or running over groups of people with a metaphorical bus. Or we can choose an imagination battle that realigns the center ...
1
8
8
5,805
Jun 12
Thrilled to be featured in the top spot among this important list of donor networks working to safeguard our democracy. Onward!
Funding intermediaries and donor networks play a vital role moving money for democracy efforts. As the 2026 midterms approach, here are some top names to note.
Katherine Don Reports: tinyurl.com/mtc95pr7
#Democracy #VotingRights #CivicEngagement #Grantmaking #SocialImpact
1
1
199
Way To Win retweeted
“Don’t come at me with this cultural pandering. I want to know how you’re going to fight for me.” - Tory Gavito, Pres of @WaytoWinAF
What Latino voters want could shape the future of both parties.
Read more 👇
bit.ly/3SlkR4F
1
1
115
Jun 11
The New York Times covers fresh research on Latinos from Valiente Fund:
“Don’t come at me with this cultural pandering,” said Tory Gavito, President of Way to Win. “I want to know how you’re going to fight for me.”
nytimes.com/2026/06/10/us/po…
1
2
4
502
Jun 11
The deeply researched Latino Worldviews from Valiente Fund (a project of Way to Rise) found big shifts in Latino attitudes since '23—eroding trust in institutions/the American dream. And they crave more time... to be present & say yes to their kids
MORE: waytowin.docsend.com/view/kt…
1
418
Jun 5
Complete, total and vigorous agreement. Cost per vote is quantbrain oversimplification. And we say that even despite the fact that our paid media programs have some of the best CPVs we are aware of.
May 30
I think the ways in which Cost Per Net Vote has become the One True Measure for funder world has basically left long term (hard to measure!) work like media stuff deeply underfunded
1
149
May 21
If you'd like to read a post-2024 (inc. 2025) autopsy-like report that was thoroughly edited, built on strong research, focused on voters, and did meet all stakeholders' (stringent) standards, please read ours. These were the conclusions, which we absolutely still stand by.
11 Dec 2025
Voters in 2024 had both chronic and acute frustration about the economy. They wanted change and were skeptical of Dems’ capacity to deliver it. Right wing and corporate media effects are not insurmountable. But a lack of movement alignment makes this challenge more difficult.
10
24
7,781
May 14
This is terrible advice. We wrote a substantive response to it on the other major text based social media platform. We hope you will check it out there, and also please stop using this site.
May 9
Hello, it’s me in @nytopinion. The Democratic Party is historically unpopular & hemorrhaging working class voters. Focusing on the issue of climate change —an issue mainly impt to their educated/affluent base—is not a way to reverse this. This marks the end of an era. 👇
1
1
677
May 8
Reminder, we did a very good postmortem. It was based on a TON of data and studies, and focused on what voters actually thought more than intra-party drama. (sorry/not sorry) It was very difficult to write and if you're wanting a post-mortem, give up on the DNC's and read ours!
11 Dec 2025
The politics we have as Americans ultimately is up to us. We can choose for our democracy to be a dreary march to the drab center or running over groups of people with a metaphorical bus. Or we can choose an imagination battle that realigns the center ...
324
Way To Win retweeted
Had a blast on @WayToWinAF’s Charting the Way Forward podcast talking about our latest round of research. Give it a listen!
youtu.be/J9j-ev5EszA
1
3
4
440
Way To Win retweeted
Apr 29
This is some of the most interesting research I’ve done this cycle because it puts messages head to head. The outcome makes two things super clear for Democrats:
1. Connect with people on a personal level on the economy
2. Give them compelling villains (i.e. big corporations)
Apr 29
🧵BAM! We dropped a new Southern Battleground poll showing that across the Sunbelt, an economic populist message outperforms conventional Dem messaging—esp with voters Dems most need to persuade (i.e. less motivated Dems/double haters). W/ @Luke_W_Martin & @celindalake
4
7
735
Way To Win retweeted
Apr 29
New battleground poll just dropped from @waytowinaf
w/ key insights on how to message, inspire, win back the most persuadable voters we need to win!!
Apr 29
“The populist framing outperforms, because it’s giving people a clear reason. It’s giving them a clear villain.” trib.al/NPvUquZ
1
1
295
Apr 29
🧵BAM! We dropped a new Southern Battleground poll showing that across the Sunbelt, an economic populist message outperforms conventional Dem messaging—esp with voters Dems most need to persuade (i.e. less motivated Dems/double haters). W/ @Luke_W_Martin & @celindalake
1
3
5
1,312
Apr 29
“The populist framing outperforms, because it’s giving people a clear reason. It’s giving them a clear villain," said @jenancona, a co-founder and vice president of Way to Win. x.com/newrepublic/status/204…
Apr 29
“The populist framing outperforms, because it’s giving people a clear reason. It’s giving them a clear villain.” trib.al/NPvUquZ
1
1
195
Apr 29
“This is about driving up the margins in tough districts, and pinpointing which Democratic messages actually connect, motivate and persuade the softest parts of our coalition, such as less motivated Dems & voters who don’t like either party." –@jenancona
x.com/Salon/status/204944055…
Across the Sun Belt, an economic populist message is outpolling conventional centrism bit.ly/42y1w22
1
150
Feb 23
In our research last year we tried very hard to not flatten Dem voters' views about Gaza. While certainly for some it was as simple as Harris/Biden = pro-genocide, for many more it was another example of how ...
Feb 22
.@hollyotterbein scoops:
Top Dem officials who worked on the party's still-secret autopsy of the 2024 election concluded that Kamala Harris lost significant support because of the Biden administration's approach to the war in Gaza.
axios.com/2026/02/22/dnc-202…
3
4
10
36,194
Feb 23
off kilter Democratic priorities were. For these voters Gaza was part of an anti-Dem narrative more than an individually decisive issue. This was how we framed the net effect in our research summary, linked here -
chartingthewayforward.substa…
2
2
5
772
Feb 23
For further thoughts on this and to hear focus group sound from under 35 battleground voters, please see our post on the other major microblogging platform.
3
475
Feb 21
We loved having you on!! Really hope a lot of people listen to this one -
Feb 19
I got really fired up in this convo with the @WayToWinAF team about what might be possible during this leadership vacuum on the left -- and why it's both very scary & very freeing. youtube.com/watch?v=_fSvmlDW…
1
3
383
Way To Win retweeted
Democrats are launching a new plan to reengage skippers–voters who stayed home in 2024. @WayToWinAF’s Jenifer Fernandez Ancona said, these voters “weren’t uninformed…They just didn’t like what they heard” and are now “burned and cynical.”
More @Politico: bit.ly/3NVQ5NI
1
2
175