Stop being the brand in the bin. Be the brand people get asked about.
You spend thousands on a booth, flights, hotels then hand people a scratchy t-shirt with an ugly logo that goes straight in the bin. That's not marketing!!
Spoke to Julien CEO
@Broidr_Merch and he said cheap merch is an expense, Good merch is an investment. If someone wears it and gets asked about it, that's visibility you can't buy with ads.
Everyone does the same t-shirts and tote bags. Be different. Embossed hoodies, retailer-quality pieces, stuff people actually want to wear. Your merch is the first physical thing someone touches from your brand if it feels like a rag, that's what they think of your project.