My UX Relationship Venn Agree or disagree?

I think the recent change to video indexing on Google was a bigger deal than many realized. Here's a thread about what happened: For a long time, sites were able to appear in both video thumbnails and the "Video" tab on Google... searchengineland.com/google-…

I think this would be the 4th time that I rewrote the @ahrefs' Guide to Link Building... I've been revisiting this article approx. once a year and every single time I HATED how I approached this topic a year ago. 😅 So if you're new to link building and you want to better understand how it works and what to expect... Give this FRESHLY RENOVATED guide a chance!! I promise it will answer most (if not all) questions that you have about link building. And you should totally tweet the remaining ones at me - I'll be happy to fill those gaps for you. 👍

As the September Helpful Content update has now finished rolling out, here are a few things to know. 1. The helpful content is a machine learning system that "aims to better reward content where visitors feel they've had a satisfying experience." 2. It generates a sitewide signal. This is one of many signals Google's complex mixture of algorithms and AI systems can use when deciding on which content is likely to be helpful to searchers. 3. The classifier process is automated. It uses a machine learning model. If your traffic plummeted during this rollout, there's a good chance it's because your site has been classified as overall "unhelpful." 4. Google says the classification can be lifted. They imply that removing unhelpful content is key. In the recent update, Google changed the wording to add "fix or remove" which gives me hope that recovery involves actually producing helpful content. 5. Google refers us to their documentation called "Creating helpful, reliable, people-first content" to learn more about what their systems try to reward. developers.google.com/search… 6. The document tells us to "get to know E-E-A-T and the quality rater guidelines." The rater guidelines are a 176 page document that outlines the types of things Google wants to reward. static.googleusercontent.com… 7. The rater guidelines were recently changed to indicate raters provided Google with examples of helpful and unhelpful results. Most likely, these are what train the helpful content system. It's so important to understand what the QRG says is helpful content. 8. I suspect that this update did more to reward first hand experience as we've seen ugc sites with human conversations doing well. But it's likely much more than that. It may be that Google hasn't actually rewarded anything, but rather, the system got better at determining which sites tend to have content that's lacking in originality and insightfulness. Naturally, as those are demoted, the ones who display original content (which is often borne from experience) will do better. Regardless, Google's model of which content is most likely to be helpful to a searcher has changed. What can you do? I believe some sites can recover. Look at keywords you lost rankings for. Look at content that started to outrank you. Put yourself in the shoes of a searcher. What are they trying to find? Would they really want to consistently land on your page? Why did Google think the competitor that outranked you is more helpful? What do you offer that is original? Is it the type of thing that would make people find your content so helpful they bookmark it or share with others? I think some sites will see recovery through learning how to create content that shows true passion for a topic and is so good that people seek it out because it so helpful. But some sites will not recover. Many of the sites impacted thrived previously more because of a knowledge of SEO rather than because the content was the best option for searchers. If you're being outranked by real world businesses with real customers, their first hand experience is going to be hard to beat. Not impossible though...perhaps you can produce content that is even more helpful! Truly original, insightful content. If you're being outranked by people known as the go-to source of information for your topic, perhaps you can become one of those sources as well? I'd encourage you to start making changes. You will need to convince Google's systems that your content has dramatically improved and that most of it is something they would be happy to show to a searcher. You don't need to necessarily wait for another helpful content or core update to see recovery. The classification might be lifted "after a few months." Some final thoughts I believe we will see more and more changes related to the helpful content system over the next few months as this system continues to evolve. It is important for us to pay attention to what is happening here! I'm reviewing sites now. More info here if you want to submit: docs.google.com/forms/d/e/1F… I also have a workbook I created with everything I know about the helpful content system after studying it relentlessly for the last year. You can read more about that here: mariehaynes.com/product/crea… Hope your sites are faring ok!

This is just a friendly reminder that buying a book, reading it, and then returning it actually costs authors money. It’s not net zero. Stop using Amazon as a library and go to the real library.

A canonical URL is the URL for a duplicated page's “main” version, as determined by search engines like Google. For example: 👉 Canonical URL: example.com/blog/ 👉 Alternate URL: example.com/blog/?page=1 Learn more here: social.semrush.com/469SBog.

NEW research: sparktoro.com/blog/new-resea… How bad is the "Dark Social" problem? To find out, we worked with @StevejLamar on an experiment across 11 social networks and 16 types of referrals, measuring how much traffic these networks send without correction attribution.

Finished season 3 Succession. Spoiler... Oh the betrayal on this one. Looking forward to Season 4. #SuccessionHBO

“these are my emotional support tabs”

Hello Everyone! This is a thread on How to Draw Black Hairstyles! I am very passionate on this subject and I'm excited to share updates! 🖤✊🏿🎨

Making on-page SEO changes is often the best place to start when you need results fast. Here are 8 important elements to consider👇 social.semrush.com/3feG6SC.

Content marketing isn’t just blogging. It’s also: - Videos - Quizzes - Webinars - Infographics - Social Media - White Papers - Communities - Landing Pages But a lot of agencies are selling 'lists of blog post ideas' and calling it a strategy. Don't make this mistake.

Content marketing is not the quickest form of marketing. But it can have lasting impacts on your business if you're patient enough. The question is — how do you know that you're on the right track with your content marketing efforts? Here are 5 early signs to look out for:🧵

One of the biggest mistakes I see when editing 2000 words/day: Filler. Needless words create friction and harm readability. Here are 5 filler sentences (edited with changes explained):

Just a friendly reminder that I’m open for assignments next year! I’m a health and wellness writer offering blogs, long-form articles, quizzes, social media captions, and more! DM or email me at taneia@contentbytaneia.com.

New post🔥🔥🔥 on the @Wix SEO Hub Your homepage strategy can lay the groundwork for your whooole site? From branding to intent, CWV to crawl hierarchy, in this article I explore strategies and actionable tactics for getting results from your homepage. wix.com/seo/learn/resource/h…

Wow, super important new article by @searchliaison about the difference between Ranking Systems (BERT, page experience, passage ranking, etc.) vs. Ranking Updates (updates to those systems) Worth a read! #SEO #Google developers.google.com/search…

I'm a screen reader and magnification user. Sometimes I feel like the #accessibility testing is only for screen readers. Why don't more companies care about display scaling, font, and accessible VISUAL layout?

To everyone being laid off from Twitter: NYC Gov’t needs you! * 140 jobs open in Dept of Tech (@NYC__Tech) * 500 jobs open in tech, data & innovation across City agencies. Apply here: nyc.gov/jobs/index.page Help shape the future of the greatest city in the world.