BREAKING: Champ, a new fund launched by PE firm L Catterton and 200 professional athletes, made its first investment, putting $50 million in activewear brand Rhoback.
Champ wants to raise $500 million to invest in consumer brands and is backed by Dak Prescott, Ja’Marr Chase, and Mike Trout.
Athletes can put their own capital into deals rather than getting paid to endorse a product. L Catterton’s largest investor is LVMH.