It's field day season! We will keep the running list of barley field days updated on our event page: ambainc.org/event/barley-fie…. Hope to catch you out in the barley fields!

When was the last time you filled a growler at a brewery?

in the world of “marketing” people over index on tactics, channels, and strategies, but the entire goal of the effort, whether a facebook ad, an OOH billboard, a TV spot, or an email is to get people to care about the thing you are selling. The foundational skill that makes you good at any of that is being a good copywriter. Because good copywriting is the result of good research and customer understanding. If you can write copy that converts, or gets attention, you've likely figured out all the prerequisite stuff. Channels and tactics are the ‘last mile.’

Here's hoping your holidays have been the merriest! May the Christmas cheer (in this case @Block15Brewing) last until the end of the year.

Die Hard is a Christmas movie. And in this house @Boulevard_Beer Rye on Rye is a #Christmasbeer.

ICE cut off her wedding ring. Sue Tincher is a 55-year-old American citizen: a grandmother, 5’4’, and white. Just in case you thought you’d be safe. She walked to her neighbor’s house after getting alerts that ICE was nearby. She stood across the street and asked an officer if they were ICE. They told her to “get back.” She didn’t move. Seconds later, they threw her to the ground, handcuffed her, and hauled her away. She spent five hours in leg shackles at a federal building. Agents cut off her wedding ring and threatened to pepper-spray her in the truck. Her husband spent all day trying to find where they’d taken her. Federal officials wouldn’t tell him. Her "crime" was simply standing on a public street, watching, and asking questions. Read that again: here in Minnesota, a U.S. citizen was arrested, restrained, and disappeared for hours, not for interfering, not for resisting, but for asking a question. If they can arrest Sue Tincher for standing on a public sidewalk, they can arrest anyone. Immigration attorneys said they’re seeing constitutional violations every single day now. I’m running because we need leaders who will call this what it is- un-American, unconstitutional, and unacceptable. Sue Tincher stood up. I’m standing up. We must all stand up. mprnews.org/story/2025/12/09…

What an absolutely perfect @THEBETHS show in Seattle last night. Go catch them on tour! thebeths.com/tour

I understand the appeal & importance of a volume account for big craft breweries. I really do. But Costco is not where you want to try to sell your fresh hop hazy IPA. It's late in the day on October 20th and I'm seeing cases upon cases of a Seattle brand sitting warm on shelves.

Join NW Greenways Thursday, October 2 from 7–8 PM at Halcyon Brewing Company (8564 Greenwood Ave N). Come connect with neighbors, chat about safer streets, and learn how to make walking, biking, and rolling better in NW Seattle. Plus — great company and local brews! 🍻

Munich's Oktoberfest begins tomorrow and runs until October 5th. In this @foodandwine article, my friend Adam recommends 13 places to get into the spirit without leaving the US. I'll add a favorite of my own for those in NYC: the historic @BohemianHall. foodandwine.com/americas-bes…

Happy hop harvest season! From full-fledged farms to small-scale plots, a number of breweries around the country (and Canada, too) grow their own hops. In this piece for @VinePair, I recommend six places where you can toast under the trellises this month. vinepair.com/articles/brewer…

“We are happy when there’s something to take care of. And if there are chickens, then there are always fresh eggs at home.” – Natalia, Recipient Natalia lives in Kamyane, a farming village that used to be home to 30 families before the war but now has just nine residents. WCK teams delivered chickens and feed to this community to help restore a sense of normalcy, stability, and hope. #ChefsForUkraine

Seattle Beer Week Pours One for the City seattlemag.com/food-drink/se…

"We suspect the entire drinks sector is in the early stages of being impacted negatively by weight loss drugs.” Very interesting read from @katedingzy in @SevenFiftyDaily. daily.sevenfifty.com/ozempic…

Here in Seattle, @MaritimePacific has reached the impressive 35 year milestone and is merging with @RooftopBrewCo. This got me thinking: How many other U.S. breweries (large or small) are still operational and 35 years old or more? My best estimate is around 50. Got a guess?

Black IPA is dead. Long live Black IPA.

Forgot to pick up a bouquet for your sweetheart today? Remember: hops are flowers, too. Hit up your favorite brewery tonight for some beer to-go!

"We are a society addicted to plastic chemicals and all the modern conveniences they afford. Meanwhile, cancer rates in people under 50 are spiking."

What a singular expression of the PNW from Ferment Brewing. If you live in OR or WA, go find a bottle of this mixed fermentation farmhouse ale with Douglas fir tips. It's worth the hunt.