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WriterAccess @WriterAccess

Human-led, intelligence-boosted content services by upskilled writers and editors who use modern tools for betterment.

Joined February 2011
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4,372 Photos and videos
This session delivers many ways you can "break free of boring B2B" to get your content into the rocking category. Catch @leeodden session "10 Creative Content Ideas You'll Want to Try Today" with a FREE 3 Day Ticket to Content Marketing Conference's virtual experience Nov 9-11!
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Learn how to write for algorithms while retaining your voice, and how to improve your copywriting overall. Catch Rachel Hernandez's "How to Create Non-Robotic Captivating Content that Ranks Quickly" w/ a FREE 3 Day virtual ticket to Content Marketing Conference, Nov 9-11!
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Leave this session with fresh ideas and a host of options you can start putting to work immediately. Catch @mpagin session "Your Product Experience is Content, Too" with a FREE 3 Day Ticket to Content Marketing Conference's virtual experience Nov 9-11!
Meet CMC 2022 Keynote Nancy Harhut linkedin.com/in/nancyharhut/ Nancy Harhut is a mind reader – a customer journey mind reader with neuromarketing insights. She can gauge how prospects will act, what makes them mad, and how to improve the world with better ... contentmarketingconference.c…
A good marketing agency shines brighter than the full moon. Get your edge (tried and tested by thousands of clients) right here: resources.writeraccess.com/a…
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Content marketing drives leads better than any form of traditional marketing. Need to see what gets lots of good content made fast? Learn how in time to get your Labor Day leads flowing. writeraccess.com/quality-con…
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Here are Neil Patel's 12 qualities of great content marketers. Any you disagree with? Which ones do you think you check off/lack? Head into the weekend trying to improve yourself.
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Some of the ads you might remember best are "shock marketing." You might remember those ads, sure, but is the tactic's risk-reward balance sensible enough for you to incorporate it into your own content strategy? We explore the conundrum here: writeraccess.com/blog/shock-…

Shock Marketing Campaigns: Good or Bad Idea?

Shock marketing is sure to leave an impact on an audience, but what does that do for the brand? We explore if shockvertising is worth it.

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Must love dogs? Our Senior Copywriter Ryn sure says so. Check out her thoughts on furry friends and content marketing: writeraccess.com/blog/why-ev…
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Is your social media marketing strategy tracking the pressure Meta is under? Apple's shift in early 2022 to "ask app not to track" privacy measures have cost Meta billions, and will require major changes on Meta's part.
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Sales feeling sluggish this summer? It might not just be you, as numerous studies have shown that excessive heat does slightly correspond with lower consumer spending. Here's a previous study Rakuten conducted about online spending in various heat levels:
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Wondering what the state of content marketing looks like? Semrush's State of Content Ops & Outsourcing report provides a good overview. semrush.com/marketplace/stat… A main takeaway? A near 50-50% split in companies who do vs. don't outsource content writing
Great marketers know the importance of good creative briefs: "A well-written brief is at the crux of great creative output" says Mollie Rosen, EVP at The American Association of Advertising Agencies. Get your brief done the right way here: interactive.writeraccess.com…
Perhaps the importance of Facebook in marketing has been overstated. If you're a B2C business and haven't started TikTok or YouTube yet, you're behind.
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Having trouble getting freelancers to match your content vision? Solve it with smarter work, not more, with our new lightning fast Creative Brief Template See how a couple minutes can save you a ton of content headaches. interactive.writeraccess.com…
Want a snapshot of one of the year's best marketing reports? Here are the most surprising and unsurprising findings from the State of Inbound Marketing 2022 report from HubSpot, Rock Content, Wistia, and Litmus. writeraccess.com/blog/the-su…

The Surprising and Unsurprising Findings from the “State of Inbound Marketing 2022”

The State of Inbound Marketing 2022 report is here and full of information to help every marketer. Here's what did and didn't surprise us.

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The top new channels marketing budgets are exploring, as per the State of Marketing Trends Report 2022 we created with HubSpot. Any surprises?
Don't be afraid to embrace innovation with your wording. What sounds silly today can become commonplace tomorrow. Some post-holiday musings on text abbreviations: writeraccess.com/blog/is-tex…

Is Texting Killing the English Language?

The most recent wave of hysteria over changes to the English language. Are ttyl, brb and lmao really language nukes?

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OK, you're in. You're convinced hiring freelance #writers is the best way to scale your #content #marketing. (And you're right!)But now you need to determine how to screen and recruit ideal writers for your company. This post fills you in: writeraccess.com/blog/hiring…

Recruiting and Screening Techniques for Hiring Freelance Writers

The best recruiting and screening techniques are here: check out how to hire and manage a freelance writer team.

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You want great #content. We have the #talent, tools and training you need to create it. Give WriterAccess a go with a #free 14-day trial: writeraccess.com/client-sign…
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