🚨 Breaking News: your “I’ll fix it after lunch” excuse just ran out of lunch. Mattercraft AI Assistant is now live for all users, and yes, it’s totally fine to take credit for its work. Get started: bit.ly/3Grk2lv

Caspar Thykier, CEO of @Zapparapp, on 16 years in XR: "In XR, you've gotta be a bit cockroach-y. You've somehow gotta survive not getting squished." The companies that survived weren't always the best. They were the ones relentlessly focused on what the technology can actually do as utility — not as a demo or a trend. Connell: "You're a pretty good looking cockroach, Caspar." Watch the full episode for the rest of the story. #XR #AI #AIXRPodcast #Zappar

Mattercraft has been nominated for Best Developer Tool and Best Content Creation Tool @ARealityEvent Auggie Awards. To vote, go to: bit.ly/4ndnDEF It takes less than a minute, and every vote makes a real difference. Thanks for building with us! ❤️ – The Zappar team

Physical stores are invisible to AI until you create their digital twins. Using a digital twin (1 day of setup) and Gotu by @ZapparApp and Auki, one client cut online order picking times by 50%. And that's barely scratching the surface of AI-powered retail.

Online is searchable. Your store isn’t. That’s about to change. 👋 We're heading to the @RetailTechShow (22–23 April) with our friends at @AukiLabs to talk about how spatial commerce is turning stores and products into connected, data-rich experiences. Find us at booth E35.

⏳ Final call to join us live Tomorow at 16:00 GMT, we’re getting hands-on with the new Zappar WebAR plugin inside @WebXREngine. Sign up: bit.ly/3MFsC33

If you’re already building with Zappar, this one’s for you. We’ve partnered with @WebXREngine to bring Zappar’s image, world, and face tracking directly into their editor. That means you can build WebAR projects in Wonderland and deploy to mobile using Zappar’s tracking and publishing. Different environment. Same production-ready tracking. In the webinar, we’ll walk through the full flow from setup and smartphone testing to debugging and publishing live. 📅 Feb 26 at 16:00 (GMT) 📩 Sign up to join live or get the recording: bit.ly/4tMRqXC

Built with @ZapparApp Mattercraft, I created a small "time-travel" AR experience that transforms a modern Japanese community park into an imagined Showa-era alternative. Through a portal, the surroundings become interactive, letting you observe fictional "people from back in the day" standing in the exact same location. It’s purely fiction, but I loved exploring the concept. I used a photo of the area to generate a World Labs Gaussian Splat model for the portal environment, then captured the place from multiple angles to generate short video moments of what everyday life might have looked like in that era. #XR #WorldLabs #Zappar #AR #GaussianSplat #Japan

Until now, "app-free" meant no downloads: App Clips on iOS, and Instant Apps on Android. It was halfway between app and web-based. Now Gotu is entirely web-based on Android! Here's Gotu in Chrome WebXR. Thanks to our partners at @ZapparApp for making this possible. 🤍

We’ve teamed up with @WebXREngine to bring Zappar’s image, face and world tracking directly into the Wonderland editor 🚀 Join us on Feb 26 at 4pm GMT for a live walkthrough of the new Zappar WebAR plugin. We’ll show how to build, test, and publish mobile WebAR experiences end to end, straight from the Wonderland. If you’re building WebXR, experimenting with Wonderland, or looking to bring smartphone-based AR to the web, this one’s for you. Can’t make it live? The recording goes out to everyone who signs up. Sign up: bit.ly/4aGODaJ #WebXR #WebAR

If you’re an 8th Wall dev, things probably feel a bit unsettled right now. What happens to existing work? What actually replaces the workflows you rely on? And how painful is migration, really? That’s exactly what we’re unpacking in our live session on Jan 28. Fran will be walking through how common 8th Wall projects translate into Mattercraft, what stays familiar, what changes, and where you genuinely need to rethink things. Alex Di Guida from Designium will then walk through Universal AR from a studio perspective, sharing what this looks like when client work and timelines are already locked in. If you want clear, practical guidance on how to approach what comes next, we'd love to see you there! 👋 Sign up: bit.ly/4sPUOQY

⏰ Last call for today’s @multiset_ai x Mattercraft session at 4 pm (UK). A live look at how spatial mapping, localisation, and nav tools come together in the browser — with real examples and a full walkthrough. Join us: bit.ly/3KqDfWm

More complex spaces. More control. One familiar workflow. Over the past year, we’ve seen creators using Mattercraft with Immersal to build large-scale, location-based AR on the web, from simple 3D overlays to multi-floor navigation. And as those projects scale, so does the need for choice. That’s why we’ve added MultiSet to Mattercraft: a new visual positioning option that works seamlessly with your existing workflow. It supports both indoor and outdoor navigation, and gives you control over how and where your spatial data is hosted – whether that’s cloud, private cloud, or fully on-prem. ✅ One toolset ✅ Multiple VPS options ✅ Full control Join us on 4 December for a live walkthrough of how it works: from mapping and importing to building, routing, and deploying. Plus, a Q&A to dig into your project-specific questions. If spatial experiences are on your roadmap, this is worth a look. Sign up: bit.ly/4iobIBj #WebXR #WebAR #VPS

🚨Partnership announcement! 🚨 We're bringing @multiset_ai's advanced mapping and navigation tools into Mattercraft, giving creators and enterprises greater flexibility when creating location-based AR experiences, from enterprise training and retail navigation to museum tours and branded activations., Join us on Thursday, Dec 4th, for a live session with Zappar's Connell Gauld and Chris Holton and MultiSet CEO and Co-Founder, Nikhil Sawlani, to see how you can use the new integration to build precise, multi-floor, map-aware AR – all running in the browser, all under your control. Sign up: bit.ly/4o0rWSc #VPS #AR #navigation #enterprise

AR turns out-of-home from something you look at into something you interact with. It transforms static posters into portals , delivering richer storytelling, real-time data, and measurable engagement. For brands, that means deeper emotional impact and real-world conversion; for media owners, new revenue streams and inventory that finally connects the physical and digital worlds. The walls are talking...the question is, are you listening? 👂

Say hello to lightning-fast load times with Mattercraft's new 3D Asset Optimizer ⚡ Asset optimizer brings: ✅ Smaller 3D model sizes: Decrease GLB files by reducing texture resolutions and using industry-standard compression techniques for lightning-fast load times. ✅ Better performance: Improve memory usage to boost stability across all devices. ✅ Total control: Preview changes visually and in real time, fine-tuning every setting without altering the original file. Whether you’re optimizing one model or hundreds, Asset Optimizer streamlines your workflow and ensures your experiences load fast and run smoothly on any device. updates.zap.works/3d-model-a…

🚨 Now live in Designer: Multi-Image Tracking! You can now build richer AR experiences in Zapworks Designer that respond to multiple target images, all within a single project. – Magazines & Brochures – bring multi-page stories to life with interactive editorial features and immersive advertising. – Collectable Card Games – design 3D collectable experiences where each card reveals unique characters, content, or gameplay – Galleries & Exhibitions – transform visitor journeys by making artworks and displays interactive, revealing hidden layers of storytelling, artist insights, and 3D reconstructions. – Restaurant Menus – reimagine dining with interactive menus where each section unlocks 3D food visualisations, ingredient details, or chef-led videos. updates.zap.works/multiple-i…

With Adobe Aero sadly shutting down @AR_peach shows you how you can quickly migrate your AR projects to Zapworks Designer or Mattercraft. Full video: youtu.be/vNJk3hR-CVs