We’re family of nerdy researchers, digital strategists and creative storytellers waiting to bring your brand stories to life.
Joined January 2013
- Tweets 1,635
- Following 192
- Followers 323
- Likes 115
923 Photos and videos
5 May 2022
What is the significance of mindset-based communication for fast-paced platforms?
Tarun Abhichandani answers these questions via a blog published in the Times of India - Voices.
timesofindia.indiatimes.com/…
#ZircaDigital #MappingbyMindsets
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21 Apr 2022
Building algorithms, evolving processes, and fixing bugs with nothing more than a love of code and endless cups of coffee.
If this sounds like your typical day at work, please submit your application to KelvinW@zirca.in.
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12 Apr 2022
Cross-media marketing not only allows for brand communication and interaction but also ensures the brand is in consumers' consideration. @ndasgupta explores how. Below is the link to the article.
financialexpress.com/brandwa…
#ZircaDigital #Marketing #CrossMediaMarketing
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7 Apr 2022
Marketing strategies need renewed focus on one key aspect. @tarun_abhi sheds light on it in an interview with Best Media Info. Head to the link below -
bestmediainfo.com/2021/10/in…
#ZircaDigital #Marketing
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7 Apr 2022
Marketing strategies need renewed focus on one key aspect. Tarun Abhichandani sheds light on it in an interview with Best Media Info. Head to the link below-
bestmediainfo.com/2021/10/in…
#ZircaDigital #Marketing
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28 Mar 2022
When it comes to strategizing every consumer conversation, tech can play a defining role. Tarun Abhichandani offers key ad-tech insights in a candid chat with Agency Reporter.
Here’s the link to the story: agencyreporter.com/cohorts-t…
#ZircaDigital #Cohorts #Adtech
16 Mar 2022
Crypto is here to stay, but regulation is still very much a work in progress. Here's what @dasguptaneena had to say to The Drum. Below is the link to the interview
thedrum.com/news/2022/03/03/…
#ZircaDigital #CryptoCurrency #Crypto
8 Mar 2022
Women are more likely to embrace diversity, fluidity, and change in the post-pandemic era. Neena Dasgupta catches up with ADgully to shed light on this trend. Below is the link to the story.
adgully.com/it-s-important-t…
#WomensDay #WomensDay2022 #WomenAsLeaders #ZircaDigital
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15 Feb 2022
It's time to #Ungeek mindset-based targeting to unlock performance on Facebook. Our new whitepaper shows you how. Amazing insights ahead!
bestmediainfo.com/2022/02/zi…
#Zirca #ZircaDigitalSolutions #advertising #campaigns #consumerbehaviour #marketing #whitepaper
9 Dec 2021
Zirca Digital Solutions is proud to announce its first-ever patent for ContentiQ. Using a unified and holistic dashboard, this platform helps brands and agencies manage campaigns more effectively. Know more at: zirca.in/contentiq/@ndasgupt… @TheGuptaKK @HemaliDave @akg1205
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8 Dec 2021
Zirca Digital Solutions is proud to announce its first-ever patent for ContentiQ. Using a unified and holistic dashboard, this platform helps brands and agencies manage campaigns more effectively. Know more at: zirca.in/contentiq/ @ndasgupta @TheGuptaKK @akg1205 @HemaliDave
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3 Sep 2021
Welcome to the family, @tarun_abhi Your diverse experience and unique leadership will be instrumental in shaping our vision and steering us into exciting new territories. Here's to the road ahead!
exchange4media.com/people-mo…
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2 Sep 2021
We made it! With months of hard-work, planning and belief in our time-tested Martech products we won top honors @e4mtweets Martech India Awards 2021. A special thank you to Aninda Gupta for trusting and supporting us on this journey. Here's many more triumphs!
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5 Jul 2021
He’s more than just a first job and parties. He’s got a future plan to care for his family.
Your brand may not know what his plans are, but it can certainly know ‘why’ Find out with our ‘Mind The Age Gap’ whitepaper at zirca.in/mind-the-age-gap-ho… @ndasgupta @TheGuptaKK
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1 Jul 2021
Without Googling, can you tell us what sets Millennials and Gen-Z apart? No? That’s because brands have conflated the two for too long, but no two millennials are alike.
Read more in our 'Mind The Age Gap' whitepaper at zirca.in/mind-the-age-gap-ho… @ndasgupta @TheGuptaKK @akg1205
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28 Jun 2021
She’s more than just a "mom.” She’s a strong, powerful woman with great ambitions.
But are marketers really acknowledging this? Find out with our ‘Mind The Age Gap’ whitepaper : zirca.in/mind-the-age-gap-ho… @ndasgupta @akg1205 @TheGuptaKK @RupinNanani
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24 Jun 2021
We still use the outdated "millennial" classification to group our young audiences, so what other cultural shifts have we ignored? Read our 'Mind The Age Gap' whitepaper and find out : zirca.in/mind-the-age-gap-ho… @ndasgupta @TheGuptaKK @akg1205 @RupinNanani @HemaliDave
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21 Jun 2021
According to traditional marketing practice, 25 and 45-year-olds are essentially the same person. Doesn’t make any sense, does it? It’s proof that audience targeting needs a serious upgrade.
Read our Mind The Age Gap report to know: zirca.in/mind-the-age-gap-ho… @ndasgupta @TheGuptaKK
17 Jun 2021
Though separated by 15 years, the oldest and youngest millennials are still grouped in the same category. It's time to change that glaring oversight.
Read our 'Mind The Age Gap' whitepaper at zirca.in/mind-the-age-gap-ho….
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26 May 2021
Government restrictions on social media platforms are sure to affect brands, entrepreneurs and their marketing efforts as well @ndasgupta shared her thoughts with @medianews4u on the steep costs of compliance.
medianews4u.com/how-will-the…