The @USMNT takes the @FIFAWorldCup stage tonight! 🇺🇸
Before kick-off, meet the social media standouts on the @ussoccer roster.
These 10 players had the most total engagement across personal social platforms in the last 12 months.
SWISH! Our new @NBA Report just dropped, packed with data from the latest regular season.
🏀 Team Social Rankings
🏀 Player Arrival Content Analysis
🏀 Top Sponsors On Social
🏀 Jersey Patch Rankings
🏀 TV Sponsorship Study
DOWNLOAD NOW: zoomph.com/nba-social-broadc…
It's @FIFAWorldCup time 🏆
This year's World Cup is bigger than ever with 48 teams taking the pitch across three countries.
Of the 2026 tournament teams, these are the most-followed on social media 🔽
1st #MCWS in program history, and they're also the #1 tournament team on social.
@WVUBaseball's incredible road to Omaha has landed them on the top of our @NCAABaseball tournament social rankings heading into the College World Series.
While the @NWSL takes their summer break, we're checking out the social standings for the season so far.
Based on total engagement, these were the top teams on social.
1️⃣ @thekccurrent
2️⃣ @sandiegowavefc
3️⃣ @ORLPride
4️⃣ @WashSpirit
5️⃣ @ThornsFC
One @Knicks win graphic. 10.7M impressions.
@Kia and @VisitAbuDhabi's big brand value is proof:
1) Digital and physical sponsor assets can both deliver value on social
2) Photo selection and graphic design are not just aesthetic decisions, they impact sponsorship too
While the @MLS season hits pause, let's check in on the top teams on social media so far this season.
Led by @InterMiamiCF, @ChicagoFire and @LAFC, these ten MLS clubs had the most engagement at the break 🔽
The @spurs have amassed over 1B impressions and 52M engagements for the 2026 @NBA Playoffs so far.
So how much social value is each round of the playoffs worth?
1st Round➡️$8.12M
Conference Semifinals➡️$9.67M
Confernce Finals➡️$24.3M
Finals➡️???
On TikTok any team can go viral with the right content.
Using Zoomph Benchmark, we ranked the top North American sports on TikTok based on total views in April.
🏀 9 @NBA teams
🏈 9 @NFL teams
⚾ 3 @MLB teams
⚽ 3 @MLS teams
🏀 1 @WNBA team
The Avalanche generated an NHL-high $27.7M in social media value during the 2025-26 regular season, according to a report from @Zoomph and @STNDigital.
The Bruins, Penguins and Canadiens also each surpassed $20M.
MORE: ow.ly/Cj0Z50Z4TkP
Our new @NHL report with @STNDigital recapping the entire 2025/26 regular season on social is live!
🏒 Top #NHL teams on social
🏒 Content trends across the league
🏒 Jersey sponsor performance...and more!
Click here to download the report: stndigital.com/2026-nhl-soci…
Follower count doesn't tell a fan base's full story, but it is a highly public signal of a team's audience size.
Ranked by total cross-platform following, these were the Top 10 sports teams across major North American leagues.
Want to see the Top 25? zoomph.com/blog/the-most-fol…
Schedule Release Day once again showcased the impressive creativity of @NFL teams across the league 🔥
These were the top NFL teams for total views across all schedule release day content, and how much of that exposure came from their hero video 🔽
The @DallasWings crushed their @WNBA Rebel Edition uniform launch on social!
🔥Most engagement
🔥Most impressions
🔥Most sponsor value
🔥Best engagement rate
The Wings had 8.2x more engagement and 5x more impressions than the team average for Rebel Edition releases.
This is the fifth year of the @F1 Miami Grand Prix, but the first year the race streamed on Apple TV.
Using AI logo detection to analyze the @f1miami race day stream on Apple TV, these event sponsors had the most total time-on-screen.