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Joined September 2016
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148 Photos and videos
Jun 12
Keyword bids are crucial for impressions. If your bid is too low, nothing happens. The right bid for a keyword and placement combination is key to visibility, varying by market and product.
#BidStrategy #PPC #AdOptimization
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Jun 11
Product pricing: one-pack at $19.99, two-pack at $29, four-pack at $40. The per-unit price decreases with larger packages. Which is best to advertise? The cheapest overall? Cheapest per count? Or the middle ground?
#PricingStrategy #MarketingTips
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Jun 11
Running bottom-of-funnel retargeting for abandoned carts? Consider Amazon Sponsored Display. Target cart abandoners with CPC bidding and skip DSP fees. It's a simpler, cost-effective way to reach these high-intent shoppers.
#AmazonAds #Ecommerce
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Jun 10
Struggling with ad spend? Don't just lower bids across the board. Adjust your base bid and strategically increase bids for top-of-search and rest-of-search placements. High adjustment percentages can be powerful!
#AdTips #MarketingStrategy
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Jun 10
Struggling with ad spend? Don't just lower bids across the board. Adjust your base bid and strategically increase bids for top-of-search and rest-of-search placements. High adjustment percentages can be powerful!
#AdTips #MarketingStrategy
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Jun 9
Jun 8
Choosing the best ASIN for ads isn't always your hero SKU. Consider promotions for better CTR, or if a different child ASIN better fits specific customer searches or ranking needs.
#AmazonFBA #Advertising
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Jun 7
Don't advertise all your product variations. Amazon will decide for you, and it's usually not in your best interest. Choose 1-3 key ASINs to focus on to optimize your campaigns effectively.
#AmazonAds #EcommerceTips
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Jun 6
Don't advertise all your ASINs! Amazon might make the decision for you, which is rarely in your best interest. Decide strategically which 1-3 ASINs to promote to optimize your campaigns. What's your main goal?
#AmazonFBA #MarketingStrategy
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Jun 6
See how reducing branded spend actually improved sales! By optimizing CPCs, freed-up budget can be reinvested into new customer acquisition or other channels for better ROI.
#MarketingTips #GrowthHacking
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Jun 5
Price drops can skyrocket organic ranks! This product went from page 5 to the top 15 overnight with ZERO PPC, just a strategic price adjustment. Price and PPC work together, not against each other. Balance is key.
#EcommerceTips #AmazonFBA
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Jun 4
Amazing! A price drop alone boosted a product to the top 10 organic ranks, previously on page 5-6. This proves price and PPC work together, not against each other. Master the balance for optimal results.
#EcommerceTips #AmazonFBA
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Jun 3
A simple price change to $9.99 dramatically boosted organic demand and rankings, even with reduced ad spend. Strategic pricing unlocked growth.
#eCommerce #PricingStrategy
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Jun 3
It seems counterintuitive, but decreasing PPC spend from $50/day to $8/day can actually boost organic rankings. Lower ad spend is positively impacting organic visibility.
#SEO #PPC #DigitalMarketing
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Jun 2
Amazon attributes sales to ad views (vCPM) even without interaction. This skews campaign performance. Clarify by looking at sales from clicks (CPC) vs. views separately to see true attribution.
#AmazonAds #Marketing #eCommerce
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May 31
Amazon DSP isn't for every brand. If you're making less than $10-20M/year on Amazon, that $10k/month might be better spent on influencers or TikTok. Focus your investment where it drives results.
#AmazonDSP #EcomTips
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May 30
A simple price change from $15-$16 to $9.99 for a 2-pack of items led to a massive surge in demand and organic ranking. This strategy allowed for a pullback in PPC spend, proving that smart pricing can drive significant organic growth.
#Ecommerce #PricingStrategy #GrowthHacking
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May 28
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May 27
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