Barbie and women’s pro hockey—inside the brand’s deal with the fast-rising PWHL

Barbie’s deal with PWHL seeks to inspire girls with co-branded merch and is part of a “storybook” first season for the hockey league.

Inside the New York Jets’ rebrand

A new uniform set and brand identity winds back to a prouder time for the Jets.

Miller Lite revives ‘Tastes Great, Less Filling’—why Big Beer is going retro

With the light beer market in upheaval and share up for grabs, nostalgia is hot.

Bud Light’s influencer marketing disaster—6 lessons for brands a year later

Any influencer deal where the brand abdicates responsibility for creative is courting disaster.

Women’s March Madness is in marketing demand—what brands need to know ahead of the tourney

Highlighted by Iowa’s Caitlin Clark and other trends, observers expect an “absolutely massive” Women’s March Madness.

How a soccer uniform sponsor ‘cleaned’ a jersey of ads

Watch Budweiser’s Super Bowl commercial with Clydesdales and a yellow lab

Budweiser’s “Old-School Delivery” stars a real Bud wholesaler and uses a familiar dog-Clydesdale combo.