EXCITING NEWS! 🎉 I’m thrilled to announce that ClickSlice has officially acquired its first eCommerce brand - Knit In A Box! Knit In A Box is the UK’s No.1 knitting subscription box brand, boasting nearly 4,000 5-star reviews and a community that’s stronger than Johnny Bravo. For years, legends like James Sinclair and James Burton have asked, “If marketing companies are so great at what they do, why don’t they acquire brands and scale them themselves?” It’s a very fair and valid point. Well, we decided to take the leap. Three months ago, we took ownership of Knit In A Box, and in that short time, we’ve already made big waves. Instead of just talking about how great we are at eCommerce marketing, we’re putting our money where our mouth is. The best part? We’re documenting the entire journey. Check out our first YouTube video to see how much we’ve grown the brand’s revenue in just 90 days 👀 (Spoiler alert, it’s pretty crazy) Link below 👇🏾

We won SEO Agency of the Year at the UK Agency Awards 2025. Honestly, it still feels a little surreal. This award validated something we've believed for a long time. The best SEO experience comes from doing it yourself. Ranking your own site. Running your own ecommerce brand. Testing strategies with your own money on the line before recommending them to anyone else. When you've been on both sides of the table, you see things differently. You understand the frustration when something doesn't work. The patience required to stick with a strategy when results take time. You stop obsessing over rankings for the sake of rankings. You focus on what actually matters: growth, revenue, and building something that lasts. That's what made this award meaningful. Not the trophy itself, but the recognition of an approach that's always been rooted in real-world experience.

Site migrations are where SEO disasters happen. Missing 301 redirects, broken internal links, changed URL structures without mapping. Most brands lose 20-40% traffic because they don't plan properly. Here's what matters: - Map old URLs to new ones in advance - Set up 301 redirects before going live - Update all internal links - Monitor Search Console daily post-migration Get this wrong and you're fixing rankings for months.

Most ecommerce brands ignore their biggest SEO advantage: internal linking. You already control all the links on your site. Yet most brands waste this power. Smart internal linking does three things: 1. Distributes authority to money pages (collection pages that drive revenue) 2. Clarifies topical relevance to Google (what pages are about) 3. Prevents keyword cannibalisation (stops pages competing against each other) But here's what most brands do: link randomly from homepage and nav without strategy. Result? Authority spreads thin across pages that don't drive sales.

Your internal linking is backwards and it's costing you visibility. Here's the ecommerce framework that actually works - bookmark this! Internal links to collection pages should use keyword-rich anchor text describing that collection. Internal links to product pages should use descriptive product names or categories. Links from homepage should prioritise revenue-driving collection pages, not product pages. Cross-linking between related collections strengthens topical authority. This is free authority you're already leaving on the table. Stop wasting it on pages that don't move the business.

Nothing prepares you for how much you'll love someone you just met. I thought I understood what mattered before becoming a father. Turns out, I had no idea. Every other ambition, achievement, and goal suddenly feels small in comparison. The crazy part? It makes me better at everything else. Because when your priorities are crystal clear, you stop wasting energy on things that don't matter.

You can't fake it as a parent. All the leadership skills, strategy, and experience don't work here. It's just showing up, being present, and doing your best every single day. No shortcuts. No hacks. No way to optimise your way around it. That honesty has changed how I see everything. Including business.

Every update reveals who's actually good at SEO. When Google makes an update, thriving agencies ask: "What changed and why?" Fading agencies ask: "Why did Google do this to us?" One is victim mentality. The other is strategic curiosity. The agencies moving fastest are already testing how the update affects rankings, which pages benefit, which tactics now matter less. By the time most competitors are still complaining, winners have already: - Identified what changed - Tested new approaches - Implemented them with clients - Built competitive advantage This applies to AEO too. Agencies still debating whether AI search matters are already behind brands who started optimising 6 months ago. You can't control what Google does. You can control how fast you respond.

Cars are a leveller. Took me a while to realise this. I’ve landed some of my biggest clients from meeting them at supercar owner experiences. Talking business is fun, but nothing beats connecting with clients on a more personal level and having a shared interest.

Unpopular opinion: Most of the SEO community spends more time complaining about algorithm updates than actually adapting to them. "Google changed the ranking factors again." "AI search is killing organic traffic." "This update destroyed my rankings." Sure. All true. But that's not the job. Our job as SEO isn't to predict what Google will do or complain when it changes. Our job is to evolve and stay ahead of what's actually happening. Instead of spending energy mourning the old way things worked, spend it understanding what Google changed and why. The agencies thriving aren't the ones resisting change. They're the ones moving faster than competitors. Algorithm updates aren't the enemy. Being slow to adapt is.

Stop fighting yourself. Consolidate your authority. How to fix cannibalisation: Consolidate: Merge weaker pages into one strong page. 301 redirect the old URLs. De-optimise: Remove target keyword from pages that shouldn't rank for it. Keep it only on your priority page. Internal linking: Point all internal links for that keyword to ONE authoritative page, not scattered across multiple. One strong page beats multiple weak ones fighting each other every time.

Your pages are competing against each other and killing your rankings. Keyword cannibalisation: when multiple pages target the same search intent, confusing Google about which one to rank. Result? Neither ranks well. How to find it: 1. Search the keyword on Google and see which of your pages appear in results. More than one showing up for the same search? You have cannibalisation. 2. Check Search Console: look at which pages get impressions for your target keyword. Multiple pages fighting for the same term? Problem confirmed. 3. Look for ranking fluctuation: pages swapping positions week to week for the same keyword? Classic sign.

Meta ads are the most unpredictable part of running an ecommerce brand. One quarter they're profitable. Next quarter CPCs double and everything breaks. If Meta is your only growth channel, you're building on sand. We talked about this on our latest Slice & Dice episode: what brand owners wish agencies understood, how volatile paid ads actually are, and why diversification matters. Link in the comments for the full breakdown. What's the biggest challenge you faced as an ecom brand owner?