Magnetude is a B2B marketing firm that pioneered the fractional marketing approach for small to medium tech-related businesses.
Joined June 2012
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761 Photos and videos
Re-airing a great #ShiftAndThrive episode with Tameem Hourani, Founder & CEO of RapDev.
Lessons on:
• Founder-led sales
• Radical transparency
• Hiring ahead of your comfort zone
Plus a practical take on making AI part of how you work.
Listen: hubs.ly/Q04kDSG80
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A bad agency relationship ends with a phone call. A bad marketing hire ends with a performance plan. That's six months of pipeline drag.
Christina Kline, wrote this up for the B2B leaders. Worth a read.
hubs.li/Q04kBs6K0
#B2BGrowth #B2B #GoToMarket
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One of the more common things Natalie Nathanson hears from growing companies is some version of:
“We tried marketing before, and it didn’t work.”
Magnetude’s model is intentionally different.
Watch the clip below and the full webinar here: hubs.li/Q04kkFf80
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Your brand story might not be failing you. You might have just outgrown it.
Natalie Nathanson, our Founder & CEO, explores the early signals worth paying attention to, before they become financial problems, in her latest Forbes Agency Council article.
hubs.li/Q04k9rH20
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The old GTM playbooks are dead.
In this special #ShiftAndThrive compilation:
• ICP mistakes that kill growth
• Finding the story behind the data
• Scaling lean with AI
Insights from top founders, operators & investors.
hubs.li/Q04jWQyp0
#B2BGrowth #GoToMarket #AI
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"My favorite part of my job is talking to the client's customers."
— Cyndy Hunter, VP of Client Strategy & Delivery
That simple statement says a lot about how we approach marketing at Magnetude.
The best marketing starts with people.
Hear more from Cyndy and Natalie below
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Two Hermes Creative Awards.
We received Platinum recognition in the Team Achievement category for work with Express 4X4 Truck Rental and Gold recognition for Shift & Thrive Podcast.
hubs.li/Q04jffgV0
#B2BMarketing #GrowthStrategy #DemandGeneration #Leadership
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Founder-led sales works until it doesn’t scale.
In this special #ShiftAndThrive compilation episode:
• Founder-market-fit vs product-market-fit
• Why early GTM tactics break at scale
• How to “bottle” founder storytelling
Listen now: hubs.li/Q04hX5RT0
#FounderLedSales
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We’re celebrating Natalie Nathanson’s 14th MAG-niversary!
She has helped shape Magnetude into the strategic, people-first organization it is today. Her vision for smarter, more human B2B marketing continues to influence how we think, grow, and show up for clients every day.
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Modern sales have shifted from FOMO → FOMU (fear of messing up).
On Shift & Thrive, Paul Terry shares:
• Why “no decision” is the real competitor
• How to sell to buying committees
• Why ICP focus matters more than ever
hubs.li/Q04hjhN40
#SalesLeadership
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We’re excited to welcome Patrice Murray to the Magnetude team as Director of Growth & Partnerships.
She’ll focus on helping growth-stage companies connect with the marketing expertise they need to drive lasting business growth.
#B2BMarketing #GrowthStrategy #MarketingLeadership
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When security leaders evaluate partners, confidence in your approach matters.
How are you reinforcing trust across your marketing?
hubs.li/Q04g0gmW0
#Cybersecurity #CISOMarketing #Trust #B2BStrategy
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We’re re-airing this #ShiftAndThrive episode with Sangram Vajre because AI may speed up execution, but it doesn’t replace GTM clarity.
Natalie and Sangram discuss customer insight, ICP focus, experimentation, and leadership alignment.
Listen here: hubs.li/Q04gqWdB0
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There are a few consistent signs when marketing isn’t set up to scale:
- Campaigns feel reactive
- Messaging shifts depending on who creates it
- Sales and marketing aren’t aligned
These challenges can be fixed with the right structure in place.
hubs.li/Q04g0mN-0
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Our Founder and CEO Natalie Nathanson recently shared her perspective on a Forbes Agency Council Expert Panel focused on "How To Give Social Media Fans Ownership While Managing A Community."
Read it here: hubs.li/Q04fRLWK0
#forbesagencycouncil #ceoinsights #b2bmarketing
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Growth can look successful on the outside while creating real pressure behind the scenes.
On #ShiftAndThrive, Natalie speaks with Kevin Bailey of Dreamfuel about mental performance, stress, intuition, and leading with more clarity.
hubs.li/Q04fCmcm0
#CEO #FounderMindset
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CISOs are not sitting around waiting for outreach. They are doing their own research, comparing options, and forming opinions long before sales ever enter the picture.
Check out our latest eBook and learn how to cut through the noise:
hubs.li/Q04d_flx0
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On #ShiftAndThrive, Kat Wendelstadt shares what it takes to build a category from scratch—clear language, disciplined positioning, early customer validation, and smart use of AI without losing the human side of go-to-market.
hubs.li/Q04dL4vY0
#GTM #AI #MarketingLeadership
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Spending more on marketing doesn’t fix the problem.
There needs to be alignment between people, programs, and platforms. Without the right structure, growth is challenging if not impossible.
hubs.li/Q04dp7yn0
#StructureforScale #B2BMarketing #B2BGrowth
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AI is changing how buyers evaluate vendors—and raising the bar for GTM teams.
This Shift & Thrive compilation breaks down how leaders are adapting with better targeting, real personalization, and more authentic engagement.
hubs.li/Q04c-gjD0
#GTM #B2BMarketing #AI
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