🚨FIRST MAJOR ANNOUNCEMENT🚨
Rockwell’s Gas and Mercantile is no longer just a meme, it’s real. All of it. The first location is coming to Whitleyville, TN where its founders, C.Jay Engel and Ryan Green have recently moved their families. We hope to have the funds raised and the renovations and installations completed by late spring of 2027.
Americans have noticed the complete degradation of the American gas station and country convenience store. You see it. We see it. We all talk about it. Owned by foreigners, drenched in lotto and vape signs, filled with slop foods, and generally off-putting.
We don’t have to live like this. You know how gas stations used to look. You can picture the old country store. You remember seeing images of the vintage roadside diner. Rockwell’s is bringing all this back. We are partnering with locals and friends to stock our store and our diner with great products. And it’s going to be a blast.
Just weeks ago, we went under contract on an old community schoolhouse, built in the 1940s. It is the perfect location and has the perfect historical significance for a project like this. We are seeking to completely restore it, gut the parts that have decayed, and renew it into something that will attract folks from all over the area. Already, we have contracted with architects, gas station consultants, kitchen consultants, and builders to start the process of bringing forth this great vision.
Because we want to do this right, our calculated costs are in the $1.3 million range. We have filed the necessary paperwork for a full investment raise, which we will activate very shortly—and we anticipate filling it fast, due to the excitement around the project.
We’ll be launching a full website and merch store soon for those that want to participate and support the project from afar. We’ll soon be announcing brand collaborations with American heritage brands that you can support as well. Please DM us with questions. Suggestions. Partnership ideas.
We can’t let the doomers gaslight us: decline is not inevitable. We can rebuild. American owned, and proud of it, Rockwell’s will stand as a symbol of American restoration.