30 India consumer app insights :
> India drove ~20% of global gen-AI downloads in 2025, but only ~1% of AI app IAP revenue.
> Gen-AI app downloads in India jumped from 198M in 2024 to 602M in 2025.
> The first mass AI habit is image creation, editing, avatars, filters, and shareable content.
> Digital astrology users are 60.3% women.
> 63% of female astrology users are under 30.
> Nearly 70% of women’s astrology consultations are about marriage or relationships.
> Where Is My Train got 50% of installs through Bluetooth sharing inside trains.
> Instamart had one condom pack in every 127 orders in 2025.
> Condom orders on Instamart spiked 24% in September 2025.
> FRND recorded 285M conversations and 418M minutes of voice-led companionship in 2025.
> 92% of FRND engagement came from outside Tier 1 regions.
> 95% of FRND’s new users came from non-metro and remote regions.
> FRND users sent 974M virtual gifts in 2025. Rose and chai were the most popular.
> FRND’s longest call was 1,247 minutes.
> India became the world’s #1 short-drama download market with 21.07M installs in one month.
> Short-drama plots are fantasy fulfilment in 60 seconds. Billionaire romance, revenge marriage, hidden heirs, sudden status jumps.
> Kuku TV reportedly skews 90% male.
> 9 of Kuku TV’s top 10 shows were translated, not Indian originals.
> Swiggy food-on-train orders grew 380% YoY in 2025.
> Fintech lenders served 23.3M consumers as of Dec 2024.
> 61% of fintech borrowers were under 30.
> 24% of fintech borrowers were rural.
> Vama doubled operating revenue to ₹19.5 crore in FY25 by selling e-pujas, e-darshans, and astrology consultations.
> As of June 2025, Sri Mandir had ~3.5M MAUs and ~55% six-month retention.
> Nearly 20% of Sri Mandir’s revenue came from the Indian diaspora.
> Seekho reportedly had 12 creators produce most of its library.
> Instamart had 4 milk packets ordered every second in 2025.
> Instamart peak ordering hours are 7-11 AM and 4-7 PM.
> Gold orders on Instamart grew 400% on Dhanteras 2025.
Indian consumers adopt fast, pay late, borrow young, date through voice, watch fantasy, gift digitally, shop privately, and turn offline rituals into app categories.