Hello
@fncreate @FortniteStatus @Flak,
I wanted to share some honest feedback about the current Sponsored Row placement in Discovery.
Right now, it feels much harder for creators to use it effectively. The current position seems to generate a lower CTR, meaning fewer clicks for the same number of impressions. At the same time, creators are pushed toward higher CPMs, around $1.65 just to stay competitive, which means fewer impressions for the same budget.
In practice, creators are paying more, getting fewer impressions, and receiving fewer clicks from those impressions. For a paid visibility category, this feels difficult to justify, especially since Sponsored Row should logically be placed in a way that gives campaigns a real advantage.
The current setup also risks giving Sponsored Row a negative image among creators. If people feel they are paying more for weaker results, they may lose trust in the category over time.
The previous placement worked much better. Moving Sponsored Row back closer to the top of Discovery, ideally near where it used to be under “Recently Played,” would make it feel more effective, fair, and valuable again.