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MATTHIEU DELÂTTRE @_creativegrade

Fashion, film & music video creative insights. #creative #fashion #musicvideo #production

Joined May 2011
  • Tweets 53
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  • Followers 50
53 Photos and videos
Sunmi found dead … in her own music video "Cynical." It opens like a horror spoof and ends like a fever dream. Ghost makeup and references, using genre parody to unlock emotional ambiguity. youtu.be/gIqlV9Dh2uU #Sunmi #Cynical #CreativeDirection
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Stella doesn’t plead innocence, she performs guilt with a wink. Villain is playful, precise, and emotionally layered. Creative eye: Use irony to deepen character presence. #PerformanceDesign #Creative #CreativeStorytelling #stellajang @interstellajang youtu.be/ghpn99s8I-U
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The walls don’t follow Abel, they dance with him. A live performance that uses motion to evoke paranoia, ego, and collapse. Environment movements and lighting changes to reflect emotions. #Cinematic #Creative #CreativeStorytelling #theweeknd @theweeknd   youtu.be/MebxOSsP6yk
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In "The Flute" by Petite Meller, surrealism isn’t just aesthetic, it’s emotional architecture. Use dream logic to free creativity and bypass literal storytelling. #PetiteMeller #Creative #CreativeStorytelling youtube.com/watch?v=BLwgeV7d…
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Sigrid doesn’t just perform in "Strangers" Music Video, she inhabits every moment of it. She’s not acting, she’s holding space. When presence is magnetic, give performance room to breathe. #CreativeDirection #Sigrid #strangers @thisissigrid
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Every frame of XG's GALA screams “we know who we are.” It’s not just a music video, it’s a statement. Using visual clarity to signal a strong artistic direction. #Creative #VisualStorytelling #XGALX @XGOfficial_ @ArchiveXG
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Billie doesn’t exit rooms, she dissolves into them. CHIHIRO uses architectural surrealism to evoke emotional dislocation. Treat space as metaphor: A hallway can be memory. A door, identity. #VisualStorytelling #billieeilish @billieeilish @billiesource youtu.be/BY_XwvKogC8
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A glowing avocado devours Chaeyoung. Not random, it's a portal. A metaphor for identity, escape, transformation. One surreal object can anchor an entire narrative. #CreativeDirection #VisualStorytelling #twice #chaeyoung @JYPETWICE @JYPETWICE_JAPAN
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If you're trying to evoke emotional depth in fashion storytelling, stop focusing on garments and start framing gestures. Prada’s “Acts Like Prada” campaign with Carey Mulligan turns elegance into emotions. #FashionNarrative #EmotionalBranding @Prada @careymulligan
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Stop chasing originality! Lofi Cinema’s “Stop chasing original ideas” reframes creativity as interpretation. Style isn’t invention. It’s memory, reframed. youtube.com/watch?v=1hQLp2Cl… #CreativeDirection #creative #LofiCinema
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If you're trying to evoke the feeling of longing in a visual story, blur the sense of time. Jeon Somi’s “What You Waiting For” is a perfect example. Emotional suspension through visual delay and repetition. #VisualStorytelling #Somi @somi_official_ youtu.be/lBYyAQ99ZFI
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Visual codes are narrative tools. Lisa and Rosalía’s “New Woman” MV weaves together diverse visual aesthetics that assert a futuristic take on feminine power. #LISA #ROSALÍA #NewWoman #VisualEmpowerment @Lsglobal_ @LiSA_OLiVE @lalaialisaa_m @rosalia youtube.com/watch?v=UxXY_hR_…
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Repetition can be choreography, like Tame Impala’s “Lost in Yesterday” MV loops a retro wedding through shifting moods and eras. Awkward becomes iconic, pain becomes performance. #TameImpala #creativenarration #singletake @tameimpala youtu.be/utCjuKDXQsE
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Cinematic and restrained color tones can be louder than punchy colors, as seen in Kendrick Lamar’s “HUMBLE,” with its well-designed symbolism and cinematography. #CreativeDirection #VisualLanguage #KendrickLamar @kendricklamar youtu.be/tvTRZJ-4EyI
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Surrealism can amplify spectacle. BLACKPINK’s “Jump” turns comic-book chaos into choreography, where exaggerated CG, headbanging crowds, and absurd framing shape the rhythm. #creative #BLACKPINK #JumpMV @BLACKPINK @ygofficialblink youtube.com/watch?v=CgCVZdcK…
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Never underestimate the power of a visual metaphor. IU and V’s “Love Wins All” proves that cinematic storytelling can elevate a music video into something timeless. #IU #V #LoveWinsAll #VisualStorytelling @_IUofficial @BTS_twt youtube.com/watch?v=JleoAppa…
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A powerful duo can create stunning kinetic energy through pacing and choreography. Dua Lipa and Henry Scholfield prove that retro reimagined can be electrifying. #CreativeMotion #DuaLipa #VisualAesthetic @dualipa @henryscholfield
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Unexpected pairings can redefine a brand. Billie Eilish’s collaboration with Takashi Murakami blended surreal pop art with her eerie aesthetic. Merch became art, and visuals turned iconic. #CreativeDirection #VisualIdentity #Murakami #BillieEilish @billieeilish @takashipom
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Jisoo’s Cartier campaign highlights how minimalism can amplify elegance. The restrained styling lets her presence shine, proving that simplicity is a powerful creative choice. #Jisoo #Cartier #VisualIdentity @NEWSJISOO @GlobalJisoo @BLACKPINK @Cartier
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Never underestimate the power of choreography. Paris Gobel’s choreography for Pink Venom amplified BLACKPINK’s powerful stage presence, merging intricate movements with striking visual storytelling. #BLACKPINK #PinkVenom #creativevision @BLACKPINK @parrisgoebel
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