Step 1: Tell 2 lakh people to give up their cars
Step 2: Do nothing about the terrible last mile connectivity - metro stations far off from the offices, no metered rickshaws, etc
Step 3: Launch it right as the monsoon hits.
Step 4: Call it a "first-of-its-kind initiative" in the press
Genius.
Mumbai's Bandra Kurla Complex (BKC), one of India's most congested business hubs, has launched what authorities are calling a first-of-its-kind initiative for any corporate district in the country, a car-free Friday. Nearly 2,00,000 professionals working in BKC are being strongly encouraged to take the train, metro or bus every Friday instead of driving or booking a cab