Small businesses are the backbone of your community. They are your friend. They are your neighbor. They are your family 😍

DATA SHOULD INFORM YOUR SOCIAL MEDIA STRATEGY

Real personal branding isn't about showing off • it's about using: • Storytelling to connect with your audience • Visuals to create a memorable brand identity • Social listening to understand and cater to your audience's needs

|￣￣￣￣￣￣￣￣￣￣￣| using AI-generated replies on X makes you look like a jackass |＿＿＿＿＿＿＿＿＿＿＿| \ (•◡•) / \ / --- | |

I personally think we're burned out on the concept of social media as a whole and are just participating to keep up at this point.

Companies: we can’t find anyone to hire: Their interview process:

New week, new opportunities 🎨🔥

“Great content falls into 4 categories: educational, engaging, entertaining, or empowering.”

It makes me sad that we can no longer use emojis in posts without people thinking we’re AI…

Social media updates you NEED to know: 📸 TikTok’s Instagram competitor, TikTok Notes, now has a live landing page - although users are still unable to click anything on it or download/open the app 🔍 Google is testing Short Videos in search menu bar 💸 Meta’s court filing shows that Instagram makes more money from ads than YouTube 🪡 Threads has announced that post analytics will be included within its upcoming API functionality, releasing in June 💬 Facebook Messenger now lets users create shared albums, send HD photos and share files up to 100MB in size 🔊 Instagram continues to work on a feature that will use AI to translate your Reels 🛍️ YouTube has launched in-stream shopping tools such as Shopping Collections and an Affiliate Hub 🔴 Threads is testing a LIVE option for its Trending Topics page, which would show users real-time topics being posted about - like the recent Eclipse 🪐 Snapchat is now making its subscriber-only Solar System feature (shows the friends you communicate with most) an opt-in option. This comes after concerns that it was having a negative impact on younger users ICYMI… → LinkedIn is testing a TikTok-style feed → Adam Mosseri, Head of Instagram, said that follower counts matter LESS than view and like counts → Instagram is working on the ability to respond to specific photos/videos within a carousel → LinkedIn is rolling out company page DMs to all companies → Instagram is letting users upload three minute Reels And that's all for now folks! See ya'll next Wednesday for more social media tea 👋💜

I have never had the urge to look at the sun. But once you tell me “don’t look at the sun, you’ll go blind” or something I take that as a challenge. I want to figure out how to transfer that to brand development. Jk

Smart marketers study channels, tactics, and trends *Really* smart marketers study psychology and the hidden reasons why customers buy

The best marketing ideas come from studying customers (Not just your competitors)

Social media updates you *need* to know: 👀 LinkedIn is testing a TikTok-style feed 📊 Adam Mosseri, Head of Instagram, said that follower counts matter LESS than view and like counts 👾 Instagram is working on challenges for Broadcast Channels ⏩ YouTube has officially launched a test that allows users to skip to the best parts of a video, powered by AI 🤑 Instagram is testing cash bonuses that would pay creators to post reels, photos and more 🙏 Instagram is testing Blend, a feature that creates a private feed of Reels for you and a friend 🧬 TikTok is bringing its STEM feed to Europe, after launching in the US last year ⏱️ Snapchat is extending video length limits, users can now create videos up to three minutes long and upload videos up to five minutes long for Chats, Stories and Spotlight 💸 YouTube is launching members only Shorts, which lets creators share exclusive Shorts with subscribers 📈 Instagram released tips for Stories, which includes making the most of features such as collages, stickers and templates alongside reminding users that you can mention someone AFTER your Story is live by clicking the three dots 🤝 Reddit has announced a partnership with PR platform, Cision And that's all for now folks. See ya'll next Wednesday for the social media tea 👋💜

Things I’ve stopped doing as a social media manager 👋🪦💀 - posting EVERY single day, and jumping on EVERY single trend because I felt like I had to do it - not repurposing content that hasn’t performed “well” - doubting myself and my ability because there’s a seat at the table for everyone

I can’t help but cringe at April Fool’s Day posts from brands 😭 AM I A HATER

What’s your biggest social media ick?

Your brand doesn't need to post for April Fools' For every April Fools' joke a brand pulls off on social media that is clever, there are 100 others that are problematic, unoriginal, or just plain mean. Before posting, ask yourself where yours falls and is it really worth it?

“Should I buy followers?” Me:

"I spoke to Meta the other day and they said you need to be posting 3-5 times per week on Instagram" NO YOU DON'T 😤 Even the Head of Instagram, Adam Mosseri, doesn't actively recommend this. Last year, in a Q&A, Adam said there are no magic rules. It's gotta be aligned with what you want to say and with what you want to get out of Instagram - that could be posting once a month or twice a day. It depends what you're trying to get done.

When’s the best time to post on social media? For me it’s 8:00am-3:30pm and after 8:00pm Why? Those are the hours my son is in school and after his bedtime. Sometimes making social media fit into YOUR schedule is more important than any sort of algorithm boost.