@_mjpsmith profile picture
MJ (Peters) Smith @_mjpsmith

My life plan in my 20s was to be GM of a $50M turnover manufacturing business. Now I do software for hardware. | CMO @colab_software | BoD @KatalystSpace

Joined January 2012
  • Tweets 680
  • Following 1,312
  • Followers 751
61 Photos and videos
Manufacturing brain: going about your daily life, then seeing an interesting piece of equipment and needing to know who designs it and where it’s made Recent examples: playground equipment, gas station pumps A common affliction among @reindsummit attendees I’d imagine 🏭
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Excited to announce @HigginbothamA, author of Challenger: a true story of heroism and disaster on the edge of space, as the keynote speaker for our @colab_software user conference 9/29-10/1
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CoLab looking fast on the Honda Indycar at Detroit Grand Prix 🏁⚡️
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Northrop Grumman
@northropgrumman
May 28
We’re preparing our Pegasus rocket and Stargazer L-1011 aircraft for a unique mission to help @KatalystSpace extend the life of the Neil Gehrels Swift Observatory, combining air-launch flexibility with proven rocket propulsion to support @NasaScience_ in orbit.
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40 miles into the Idaho desert with a working nuclear reactor in the background. Pretty cool onsite for @colab_software at @INL ☢️
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MJ (Peters) Smith retweeted
Adam Keating@adamkeatingnl
Apr 25
This week was a big one for CoLab. We announced a new multi-year, multimillion dollar contract with @Bombardier 🛫 We're working with their design and engineering teams to accelerate development of business jets with AI. More details here: colabsoftware.com/post/colab…
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Adam Keating@adamkeatingnl
10 Nov 2025
Stoked to announce CoLab's $72M Series C, led by Intrepid with Insight and Y Combinator tripling down. EngineeringOS will bring together engineering experts and AI agents to to make critical product decisions and turn design cycles that once took months into days. LFG! 🚀🤘
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Adam Keating@adamkeatingnl
16 Jul 2025
Today, we’re officially launching AutoReview - the first AI peer checker for engineering teams. AutoReview analyzes your 3D models and 2D drawings against your checklists and guidelines, then adds markup and comments directly on the design.
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Ok but wouldn’t it be brilliant if Jaguar let everyone freak out for one more day and then went “just kidding, here’s the real rebrand”
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Love remote work! But also fun to spend an evening in the local tech scene 🥔💻👀 @BOIEntrepreneur
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Adam Keating@adamkeatingnl
16 May 2024
Stoked to announce CoLab’s $21M USD Series B led by @insightpartners with participation from all of our major investors! We're hiring across the board and looking for incredible people to help us help engineering teams deliver life changing products to the world years sooner! 🚀
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Jason Lalk
@jlalk
14 May 2024
One of my favorite CMO's just updated their B2B website. Let's break down the key changes that we can all learn from:
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Not sure if this is cool or terrifying
Jason Lalk
@jlalk
29 Mar 2024
Just saw this Calendly integration in my Linkedin DMs 👏👏👏
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Shout out to the gate agents that know your carry on won’t fit in the arbitrary baggage sizer but will fit in the overhead bin, so they just let you on the flight. The real MVPs 👌🏼
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I’m obviously biased, but I don’t think I’ve ever seen an industry collectively talk down to its customers the way agency owners like to talk down to CMOs 🤔
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Posted a “teaser” to LinkedIn for a big piece of content I’m going to be working on. Here’s the stats: Comments: 37 Likes: 295 Form fills: 545 🤯 So many passive lurkers ‼️
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I’ve been posting on LinkedIn regularly since 2019. Never been asked to partner with a brand. Until 2023. I’ve been asked by 3 brands in the last 90 days. Interesting shift going on 👀
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There are WAY too many people in the Denver airport This is me walking to my gate:

ALT The Lion King: Sprints GIF

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This is an excellent thread about product mgmt “best practices” and how people take them too seriously. All the same first principles apply in marketing.
claire vo 🖤
@clairevo
8 Sep 2023
I’m going to share with you all something I shared with someone on an advisory call this week: Stop rewarding the academic theater of PM best practices. I’m tired of folks thinking you put insights into a magical PM framework and a great business spits out the other end.
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Some of the TikTok influencer ads I’ve seen are scary good. Especially when the creator is known for a particular format. Guarantee that 50% of people don’t even realize they’re ads sometimes.
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