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Netimperative @_netimperative_

Delivering #DigitalMarketing news, analysis, and #research to agencies and brands since the 90s. DM us your research, follow the feed, get in touch...

Joined March 2009
  • Tweets 13,550
  • Following 425
  • Followers 2,573
3,283 Photos and videos
Ad regulation: Which brands breached advertising rules the most? netimperative.com/2021/08/20… #DigitalMarketing #contentmarketing #regulation

Ad regulation: Which brands breached advertising rules the most?

Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to...

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Guest comment: Beware the Cookie-less Marketing Monster netimperative.com/2021/08/10… @accuracastuk #digitalmarketing #Advertising

Guest comment: Beware the Cookie-less Marketing Monster

Many are aware that the way cookies are used is changing – but there are many more people that aren’t fully aware of the consequences. Farhad Divecha, MD and Founder of AccuraCast explains why it is...

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How to use the summer of sport in your marketing to drive greater customer engagement #Tokyo2020 #sportsmarketing #contentmarketing @iStock #olympics #digitalmarketing netimperative.com/2021/08/05…

How to use the summer of sport in your marketing to drive greater customer engagement

The summer of sport presents a great marketing opportunity, but do brands risk alienating audeinces by relying on visuals of toned, young athletes? Jacqueline Bourke, Head of Creative Insights EMEA...

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TikTok and Publicis share ecommerce insights with new social shopping partnership @PublicisSapient @tiktok_uk #socialcommerce #ecommerce #socialmediamarketing netimperative.com/2021/08/05…

TikTok and Publicis share ecommerce insights with new social shopping partnership

TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app. The global agreement gives the agency group’s clients...

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Digital skills gap widens: 71% of workers say pandemic ‘made data skills more important’ netimperative.com/2021/08/03… #bigdata #digitalmarketing #digitalskills #recruitment #Analytics

Digital skills gap widens: 71% of workers say pandemic ‘made data skills more important’

Data skills are considered more important than ever in business, but only 23% of European workers deliver business value from data, according to new research. Analytics automation company Alteryx is...

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Livestreaming: the silver bullet for retailers’ whose customers are shopping online #livestreaming @goinstore #ecommerce #retail #socialcommerce netimperative.com/2021/08/03…

Livestreaming: the silver bullet for retailers’ whose customers are shopping online

The livestreaming shopping market is booming, with big retailers now investing in the practice as a high-touch way to engage with shoppers. Andre Hordagoda, Co-CEO and Co-Founder of Go Instore, looks...

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Store of the future: Third of physical store space to be ‘dedicated to online fulfilment’ netimperative.com/2021/08/03… #ecommerce #retail #technology @EdgeAscential #FutureTech

Store of the future: Third of physical store space to be ‘dedicated to online fulfilment’

Ecommerce sales are set to reach almost 35% (34.8%) share of global chain retail by 2023, leading to changes in the way stores fulfil orders, according to new research. New data from Edge Retail...

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Guest comment: Rethinking the way sales and marketing interact netimperative.com/2021/08/03… #sales #marketing #digitalskills #digitalamerktign @SeismicSoftware

Guest comment: Rethinking the way sales and marketing interact

With employees working remotely and the pressure to drive sales higher than ever, empowering sales and marketing teams to work together more efficiently has taken on a newfound importance. Kevin...

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Australia’s biggest buyout: Jack Dorsey’s Square buys Afterpay netimperative.com/2021/08/03… #ecommerce #retail

Australia's biggest buyout: Jack Dorsey's Square buys Afterpay

Financial payments firm Square has bought Australian buy now, pay later; firm AfterPay for $29bn, as the company looks build out its global payments empire. Square, owned by Twitter founder Jack...

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Tune in and switch off? Not a chance – TV has way more power than that… netimperative.com/2021/08/03… #TV #marketing #advertising #biddata #digitalmarketing #data

Tune in and switch off? Not a chance – TV has way more power than that…

From ‘moment marketing’ to historical trends, TV content can be turned into data to equip brands to understand conversations taking place. John Byrne, head of product, 7th Minute, look at how brands...

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Clarks boosts digital revenues with personalised marketing drive netimperative.com/2021/08/02… @Wunderkind #digitalmarketing #ecommerce #retail #clothing #footwear #Analytics #BigData

Clarks boosts digital revenues with personalised marketing drive

Clarks improved its digital targeting and personalisation, directly leading to a 5% rise on total digital revenues for the UK shoe retailer. Whilst Clarks could already identify its website visitors...

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Connected packaging: Most consumers would scan a product to learn about a brand netimperative.com/2021/07/30… #IoT #connected #ecommerce #retail #advertising #digitalmarkerting @wearesharpend

Connected packaging: Most consumers would scan a product to learn about a brand

Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research. The report launched by SharpEnd, reveals why...

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Future of work: 5 job roles for 2026 #technologytrends #Recruitment #digitalskills #digitalmarketing @jellyfishglobal netimperative.com/2021/07/27…

Future of work: 5 job roles for 2026

Technology is advancing at a rapid rate, and job roles are evolving alongside each new breakthrough. A new report highlights some potential new vocations that could crop up in the next five years,...

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Anzu and OpenX partner to bring programmatic in-game advertising to brands netimperative.com/2021/07/29… #gaming @anzuio @OpenX #programmatic #adtech #DigitalMarketing

Anzu and OpenX partner to bring programmatic in-game advertising to brands

In-game ad platform Anzu.io has struck a partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and...

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YouTube to buy Indian video ecommerce platform Simsim netimperative.com/2021/07/27… #contentmarketing #india #DigitalMarketing

YouTube to buy Indian video ecommerce platform Simsim

YouTube has bought Indian social commerce firm Simsim in a deal rumoured to be worth over $70m (£50.9m). The startup, which is based in the Gurgaon region, was valued at $50.1m (£36.4m) in a 2020...

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Marketers: Customer experience is in crisis, here’s how to reconnect netimperative.com/2021/07/27… @Feefo_Official #CX #DigitalMarketing #digitalmarketingtips

Marketers: Customer experience is in crisis, here’s how to reconnect

Customer experience is in crisis. The average customer is more astute and more vocal than ever, but as online consumption soared during the pandemic, brands just couldn’t keep up. Keith Povey,...

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Digital agency trends: 71% increased demand for content marketing during Covid-19 netimperative.com/2021/07/27… #contentmarketing @agencies #advertising @verblio

Digital agency trends: 71% increased demand for content marketing during Covid-19

Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research. Verblio’s 2021 digital agency survey...

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Alexa offers Olympics and Paralympics updates during the Tokyo 2020 Games @alexa99 #Olympics #Tokyo2020 #OlympicGames #Olympics2020 netimperative.com/2021/07/27…

Alexa offers Olympics and Paralympics updates during the Tokyo 2020 Games

With the Tokyo 2020 Olympic and Paralympic Games underway, Amazon’s Alexa has been learning facts to give customers quick and easy access to Great Britain and Ireland’s latest news and successes....

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Guest comment: 5 tips to maximise the impact of an advertising strategy netimperative.com/2021/07/27… @rakutenadvert #DigitalMarketing #advertising #Analytics #BigData

Guest comment: 5 tips to maximise the impact of an advertising strategy

James Collins, Senior Vice President, Media Network at Rakuten Advertising offers a practical guide for advertisers looking to improve the impact of their activity with a slightly different approach...

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Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year netimperative.com/2021/07/27… #marketing #advertising #DigitalMarketing #adspend @Zenith_Media_UK

Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year

Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data. Zenith’s new ad forecasts on Monday...

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