Assistant Prof in Marketing @LancasterUni in Leipzig. Curious about marketing, technology, and consumer culture. Latest work on customer experience journeys.
Joined June 2012
- Tweets 442
- Following 304
- Followers 512
- Likes 380
50 Photos and videos
Anton Siebert retweeted
2 Oct 2023
Delighted to have won the University's Pilkington Teaching Award - along with @RobotTheory @anna_wos and @a1siebert from the Marketing Department š«šš¤©
2 Oct 2023
Great to represent @LancasterManage at the Staff Awards today. A clean sweep for @LumsMarketing in the Teaching category.
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Anton Siebert retweeted
27 Mar 2023
What is the #customerjourney matrix framework, and how does it work?
You can find out in our latest article by Ellie Thornton. š
cxm.co.uk/customer-journey-mā¦
#cxmagazine #design
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Anton Siebert retweeted
10 May 2023
New JM article available: "What Holds Attention? Linguistic Drivers of Engagement"
Read it here: buff.ly/42DBg4e
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Anton Siebert retweeted
22 Apr 2023
From the thrill of roller coasters to the panic of escape rooms, consumer experiences provide many opportunities for research. Weāre pleased to announce a JACR issue on Experiential Consumption edited by Joseph Goodman, Kristin Diehl, & Jeff Galak! journals.uchicago.edu/journaā¦
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Anton Siebert retweeted
We're proud to feature in the @TopUnis QS World University Rankings by Subject 2023:
āAccounting and Finance =65th, 11th in the UK
āBusiness and Management Studies =70th, =9th in the UK
āStatistics and Operational Research #51-100, =10th in the UK
lancaster.ac.uk/news/lancastā¦
ALT A photograph of five students with the QS world university rankings logo overlaid
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Anton Siebert retweeted
21 Mar 2023
Why does some #content captivate consumers and keep them engaged, while other content makes them lose interest? This new Journal of Marketing study explores #language that leads to sustained #attention: bit.ly/3lvaOKc
By @j1berger, @wendymoe, and @dschweidel
#marketing
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Anton Siebert retweeted
20 Mar 2023
When it comes to #influencermarketing, what types of content work best? How does follower size relate to engagement?
Two recent Journal of Marketing studies answer these questions. Learn more here: bit.ly/3ltcnZi
@ajbleier @alex_edeling #marketingresearch #marketing
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Anton Siebert retweeted
22 Feb 2023
Online influencers have started 'de-influencing' to build trust with their followers
@LancasterManage's Dr @HayleyCocker2 discusses her research in @ConversationUK
lancaster.ac.uk/news/de-inflā¦
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Anton Siebert retweeted
19 Feb 2023
Don't make your Customer Journeys >>> EFFORTLESS & PREDICTABLE!
Yes, you read that right
@a1siebert & I will share research to show that a "no effort" approach is overly simplisticāand can even backfire.
Join us : bit.ly/3XsEeWx
š
Tuesday, Feb 21st
š¦ 11:30 am CET
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šØ Don't miss this #webinar
Join @a1siebert and @CKergaravat for an overview of Anton's latest research:
ā¢ The Customer Journey Matrix
ā¢ 5-step process to implement an ideal Customer Journey
ā¢ Examples of successful implementations
Sign up š bit.ly/3XvL91c
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28 Jan 2023
Join us in Leipzig! Job Opportunity at Lancaster University: Lecturer (Assistant Professor) in Management hr-jobs.lancs.ac.uk/0036-23
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Anton Siebert retweeted
š Todayās read: via @NiemanLab:
@Kozinets and @PfeifferLawCorp advance three suggestions to make social media platforms more transparent and tackle incitement to violence, hate speech, and #disinformation:
ow.ly/qEQi50MrpVX #MediaDev
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Anton Siebert retweeted
19 Jan 2023
Please join us for an interactive online event to discuss and answer your questions about Netnocon 2023, the upcoming #netnography conference July in Manchester. The online event will be Jan 25 9-10am PST/12-1pm EST netnocon23-preview.eventbritā¦ Please spread the word & see you then!
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Anton Siebert retweeted
12 Dec 2022
Mal vorhersehbar, mal abenteuerlich: Wer Kundinnen und Kunden dauerhaft an die eigene Marke binden will, muss ihnen das passende Erlebnis bieten.
#Marketing #customerjourney
manager-magazin.de/harvard/sā¦
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16 Nov 2022
Our HBR article on customer journeys has been translated into German and is available in print and online here: manager-magazin.de/harvard/sā¦
15 Nov 2022
Neues Heft, neues Thema: #Zynismus und seine toxische Wirkung.
Unser Titel in der Dezember-Ausgabe verrƤt Ihnen, wie stark #Misstrauen die Zusammenarbeit zerstƶrt und wie FĆ¼hrungskrƤfte umsteuern kƶnnen.
--> Alle Themen:šmanager-magazin.de/harvard/pā¦
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Anton Siebert retweeted
4 Nov 2022
What is the relationship between a #socialmedia influencerās follower count and the #engagement they generate? Is more always better? Listen to this latest episode of the JM Buzz Podcast to learn more! š§
@ajbleier @alex_edeling
#influencermarketing
bit.ly/3hdRBdq
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Anton Siebert retweeted
20 Oct 2022
AMA is profoundly grateful to outgoing Journal of Marketing editors Christine Moorman, Harald Van Heerde, Page Moreau, and Robert Palmatier. In this editorial, they discuss the lessons they've learned during their tenure.
@chrismoorman #MarketingAcad
bit.ly/3SkUWnT
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8 Sep 2022
Service serialization: a suite of temporal design tactics that creates predictable rhythms for emotional risk-taking - the second finding from our study on transformative service conversation emerald.com/insight/content/ā¦
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31 Aug 2022
Service sequestration: a suite of spatial design tactics that creates strong consumer protections for emotional risk-taking - from our new study on transformative service conversation: emerald.com/insight/content/ā¦
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Anton Siebert retweeted
30 Aug 2022
How do companies best respond to angry #customers on #socialmedia? De-escalate the situation with active listening and #empathy. Learn more: bit.ly/3RoC7jX
By Dennis Herhausen, @LaurenGrewal, Krista Hill Cummings, Anne L. Roggeveen, @pancho273 and Dhruv Grewal
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