@dschweidel profile picture
David Schweidel @dschweidel

Professor of Marketing at Emory University's Goizueta Business School, author of Social Media Intelligence and Profiting from the Data Economy

Joined September 2010
  • Tweets 1,056
  • Following 93
  • Followers 950
17 Photos and videos
New paper: what's value do artists' names add to #GenAI images? Implications for #intellectualproperty #fairuse #aiethics #stablediffusion #MidjourneyAI papers.ssrn.com/sol3/papers.…
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David Schweidel retweeted
Carissa Véliz@CarissaVeliz
16 Apr 2023
"#Tech companies have a responsibility, in my view, to make sure their products are safe before making them public," @POTUS said. #AIEthics reuters.com/technology/us-be…

US begins study of possible rules to regulate AI like ChatGPT

The Biden administration said Tuesday it is seeking public comments on potential accountability measures for artificial intelligence (AI) systems as questions loom about its impact on national...

reuters.com
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David Schweidel retweeted
Harvard Business Review
@HarvardBiz
8 Apr 2023
Companies need to take new steps to protect themselves in the short and long term. Here's why. hbr.org/2023/04/generative-a…

Generative AI Has an Intellectual Property Problem

Generative AI, which uses data lakes and question snippets to recover patterns and relationships, is becoming more prevalent in creative industries. However, the legal implications of using generat...

hbr.org
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Is your org prepared to take on the legal risks of #GenAI? Just out in @HarvardBiz with @Appel_100 and @neelbauer hbr.org/2023/04/generative-a…

Generative AI Has an Intellectual Property Problem

Generative AI, which uses data lakes and question snippets to recover patterns and relationships, is becoming more prevalent in creative industries. However, the legal implications of using generat...

hbr.org
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David Schweidel retweeted
Journal of Marketing@JofMarketing
21 Mar 2023
Why does some #content captivate consumers and keep them engaged, while other content makes them lose interest? This new Journal of Marketing study explores #language that leads to sustained #attention: bit.ly/3lvaOKc By @j1berger, @wendymoe, and @dschweidel #marketing
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Gabriella Mirabelli@g_mirabelli
16 Mar 2023
Most people get their news from social platforms. BUT … What’s most viral isn’t most read. Listen to @dschweidel explain what makes people read to the end of a story (& why). upnextpodcast.com/episodes/2…
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Thought provoking piece on academic careers, innovative work and the intention of tenure thehill.com/opinion/educatio…

How to navigate academia

Ironically, on some research topics the commercial sector offers far more opportunities for innovation than academia.

thehill.com
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Ya think? gizmodo.com/ai-chatgpt-artif…

U.S. Chamber of Commerce Says Congress Should Really Do Something About This AI Thing

A new U.S. Chamber of Commerce report said if citizens are to benefit from AI like ChatGPT or DALL-E, "people must trust it."

gizmodo.com
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David Schweidel retweeted
Emory Goizueta@EmoryGoizueta
26 Jan 2023
Professor of Marketing David Schweidel (@dschweidel) researched an intelligent #AI assistant that writes blog posts better than humans, uncovering the risks of this technology. #ChatGPT #SEO #OpenAI Learn more: fal.cn/3vptn

AI-Generated Content is a Game Changer for Marketers, but at What Cost?

David Schweidel researched an intelligent AI assistant that writes blog posts better than humans, uncovering the risks of this technology.

emorybusiness.com
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Slow death = gradual and possible decline (like aging) that is delayed by a certainty in intense lobbying $$$ and reluctance to change wired.com/story/meta-surveil…
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No questioning the potential for #ChatGPT and generative #AI, but is the valuation warranted today, especially in light of the risks these tools pose? wsj.com/articles/chatgpt-cre…

WSJ News Exclusive | ChatGPT Creator Is Talking to Investors About Selling Shares at $29 Billion...

A tender offer at that valuation would make OpenAI one of the most valuable startups in the U.S., bucking a tech retrenchment.

wsj.com
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Will the future of stock images be AI generators? engadget.com/shutterstock-ai…

Shutterstock and OpenAI will team up to sell AI-generated stock images - Engadget

Shutterstock will sell AI-generated stock images from DALL-E thanks to a widened deal with OpenAI.

engadget.com
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What’s this? A social media platform turned into (or designed to be) a mass surveillance tool? We couldn’t see this coming. ⁦@CarissaVeliz⁩ forbes.com/sites/emilybaker-…

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Thanks @kennethcwilbur, @aghose, Max and Seung for the contribution to @IJRMktg's forthcoming #blockchain collection
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Since when was co-branding used to pass the buck? @Delta: "You need to talk to @AmericanExpress, we can't help you". @AmericanExpress: "You need to talk to @Delta, we can't help you."
David Schweidel retweeted
Anna Tuchman@tuchmanna
11 Aug 2022
Excited to share that our research on political consumerism is now published in Marketing Science Frontiers! Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? pubsonline.informs.org/doi/f… (cc @JuraWho @zhu_xinrong )

Jūra Liaukonytė@JuraWho
13 Jan 2022
Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? New working paper with Anna Tuchman (@Tuchmanna) and Xinrong Zhu (@Zhu_Xinrong) papers.ssrn.com/sol3/papers.… #EconTwitter #MarketingTwitter A thread. 1/9
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How comfortable are you with Amazon having access to your home’s floor plan and cleanliness? wired.com/story/amazon-irobo…

The iRobot Deal Would Give Amazon Maps Inside Millions of Homes

Why is the Roomba company worth $1.7 billion to Amazon? It’s not the dust, it’s the data.

wired.com
Payment data is the tip of the iceberg. Mobile app use, location data and social networks are just some of the traces our activities leave. Businesses need to level with consumers about what they are willing to hand over to the government. nytimes.com/2022/06/29/busin…
David Schweidel retweeted
MSI@MktgScience
29 Jun 2022
With some human supervision, natural language generation can automate text production for #SEO that is just as effective but more efficient than traditional approaches. Find out more in our #MSI Working Paper: bit.ly/3AbtuDF #marketing #ROI #omnichannel
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David Schweidel retweeted
The Onion
@TheOnion
29 Jun 2022
In a controversial 6-3 decision regarding religious freedom, the Supreme Court ruled Monday that public school teachers were allowed to lead students on Crusades to win back the Holy Land for Christians. bit.ly/3yAZe4h
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