Agility in Action: Insights that empower your brand | Full-service UX and marketing research and consulting
Joined March 2009
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Unlock user insights with IDIs! š Accelerant's guide to the moderated in-depth interview cycle.
#IDIs #userresearch #productresearch #uxresearch #researchmethodology #userinsights
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"Youāre not an imposterāyouāre using the skills you already have."
Susan Shaw, Customer Research Lead at Ford, shared this honest take during an Accelerant Research Virtual Insights Conference (ARVIC) on finding confidence in UX, even with a nontraditional background.
Catch her talk: youtube.com/live/Jq_fZ860A50ā¦
#UXResearch #Ford #ImposterSyndrome #CareerGrowth
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Charlotte insights pros ā weāre hosting the University of Georgia Master of Marketing Research (MMR) Insights Night Watch Party š„.
Networking, food & drinks, and a livestreamed AI panel from Atlanta.
Feb 25 | 6ā8:30 PM
1242 Mann Drive Suite 100, Matthews, NC 28105
Register: ugammrinsightsnight.regfox.cā¦
#UXResearch #ArtificialIntelligence
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When it comes to the Super Bowl, people tend to know themselves pretty well.
Our pre- and post-game surveys show that those who planned to watch the Super Bowl followed through, while the uninterested largely remained disengaged. Pre-game expectations translated cleanly into post-game behavior.
Sometimes the insight isnāt about changeāitās about consistency.
Full survey results ā¬ļø
accelerantresearch.com/articā¦
#MarketResearch #ConsumerInsights #SuperBowl
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Most fans stuck to their plans for the Super Bowlā¦ but staying home sounded better for some people by kickoff.
Our Super Bowl 2026 pre- and post-game surveys show a small shift toward watching at home, with fewer viewers heading out than originally planned.
Perhaps the East Coasters facing a tundra outside. Comfort (and cold weather) matters. āļø
Full Super Bowl 2026 insights ā¬ļø
accelerantresearch.com/articā¦
#MarketResearch #ConsumerInsights #SuperBowl
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Everyone loves a winner.
Our Super Bowl 2026 pre- and post-game surveys show that post-game, fewer viewers claimed they were rooting for the losing teamāand more aligned with the winner. A reminder that outcomes shape how people remember their intentions.
Full Super Bowl 2026 survey results ā¬ļø
accelerantresearch.com/articā¦
#MarketResearch #ConsumerInsights #SuperBowl
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Pre-game expectations vs. post-game reality š
Our Super Bowl 2026 pre- and post-game surveys reveal that Bad Bunnyās halftime show won the night, while enthusiasm for the game and commercials dipped.
Proof that post-event measurement matters.
Full Super Bowl 2026 survey insights ā¬ļø
accelerantresearch.com/articā¦
#MarketResearch #ConsumerInsights #SuperBowl
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āThese interviews are fire!ā š„
Shoutout to our recruiting team for consistently delivering top-tier participantsāon time, every time.
Need support for your next in-person or remote qual study? Weāve got you.
#AccelerantResearch #UXResearch #QualResearch #ParticipantRecruiting
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Ethnographic listening helps us hear what users donāt say.
At an Accelerant Research Virtual Insights Conferences (ARVIC), Matthew DelCiampo of Tapestry (Coach & Kate Spade) explained how it adds depth, context, and richness to understanding experience.
Watch more: youtube.com/watch?v=1msTudLaā¦
#UXResearch #Ethnography #UserExperience
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Solomon Bennett of Vail Resorts warns against the āInsights Department Death Spiralāāresearchers prioritizing outputs over outcomes, treating data like a weapon, and more.
š„ Learn what to avoid in this Accelerant Research Virtual Insights Conference (ARVIC): youtube.com/live/FaZS6eCxuKkā¦
#UXResearch #MarketResearch #Leadership
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Prioritization: the key to research success! š Accelerant's guide shows you how to use a simple matrix to prioritize your projects.
See image ā”ļø Read more: accelerantresearch.com/articā¦
#research #prioritization #uxresearch #efficiency
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Who else struggles to explain what they do for work? š
Accelerantās Molly Hagan says even now, her friends have no idea what she does ā just like she never knew how to explain her dadās research job.
The upside? Learning to explain research clearly helps you do better research.
š„ Watch more from Molly and her dad, Joe Hagan of 20/20 Financial Research Corp, in this Accelerant Research Virtual Insights Conference (ARVIC)!
youtube.com/watch?v=8qxF4mk6ā¦
#UXResearch #UserExperience #MarketResearch
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Speed and precision go hand-in-hand. Accelerantās team moves fast to uncover solutions and efficiently deliver insights that keep clients moving forward.
#UXResearch #MarketResearch #CX #Insights
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In todayās attention economy, research must meet people where they already are.
At an Accelerant Research Virtual Insights Conference (ARVIC), Molly Strawn-CarreƱo of atym explains why studies should flow naturally into daily lifeānot compete with it.
Watch more: youtube.com/watch?v=zEDFY2qOā¦
#UXResearch #MarketResearch #ConsumerInsights #Attention
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As Adrienne Houghton of Zoro says in one of our Accelerant Research Virtual Insights Conferences (ARVIC): itās time to move beyond the āwhy.ā
Start asking where, who, and how tooāand see how non-linear thinking leads to richer insights.
Watch more: youtube.com/watch?v=SPK5tv_Aā¦
#UXResearch #Innovation #MarketResearch
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Speed and rigor arenāt opposites.
This framework shows how Accelerant Rapid Research connects slow, traditional research with fast, agile decision-makingāthrough platform-agnostic tools, tiered methods, and a rolling timeline with no dark weeks.
Read more: accelerantresearch.com/articā¦
#UXResearch #AgileResearch #ProductStrategy
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Project research looks at the now. Strategic research looks at whatās next. š
Hear from Prianka Murthy, Lead UX Researcher at Morgan Stanley, on expanding your reach and turning individual projects into long-term UX impact.
Watch more: youtube.com/watch?v=trMC2c-2ā¦
#UXResearch #ResearchStrategy #UserExperience
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Surveys are only as good as their questions š
If participants drop off or give messy answers, the design might be the culprit.
This cheat sheet covers 5 common pitfalls to avoidāfrom too many questions to unclear labels.
Keep it short, clear, and consistent for the best results ā
#UXResearch #SurveyDesign
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Pop-ups before you can even scroll?
Jennie Lewis of Airship says those interruptive asks can hurt UX more than help. At an Accelerant Research Virtual Insights Conference (ARVIC), she shared: give users time to explore before asking for anything.
Watch more: youtube.com/watch?v=5EgGr4trā¦
#UXResearch #UserExperience #CX
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Is your idea PURE?
ā
Pragmatic
š¤ User-Centered
šÆ Relevant
š Efficient
A practical framework for prioritizing what matters.
#UXResearch #ProductStrategy #InnovationTools #CX
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