It’s not often you celebrate a 50 year relationship, but today’s the day we acknowledge
@Apple ’s half century of creative design, development and inspiration.
In 1984, my budget (and Sinclair ZX Spectrum capabilities) didn’t stretch to the professionalism of an Apple Mac, so alongside Paul Neville I designed our computer magazine ‘Micro’ on an electronic typewriter, then cut and pasted the results.
My earliest beige touch-point was during my A-levels, using an ‘all-in-one’ Mac Plus to design the college magazine. Fast forward through my years working in the newspaper industry (and using Adobe products when they didn’t even feature a version number – they were still on v1!), whilst also studying as a graphic designer at
@inspiredAUB and introducing my first ‘home’ Mac – the Performa 630, with a built in TV tuner!!!
iPods, iPhones, Apple Watch – and every iPad (including working on apps with Apple, the first launching on day 1). These all filled non-Mac-shaped holes in my life and regular visits to Cupertino and WWDC have kept the dream and my career alive.
I’ve owned every generation of iMac and iBook, MacBook/Pro, plus my beloved (and still fully-functioning ‘as new’) G4 Cube. I can’t help myself, but I am glad Apple stopped making so many ‘must have’ products since we lost Steve as I find it easier to resist slightly faster versions of previous models.
It’s fair to say I fully bought into the Apple ecosystem from day 1 and defended the sometimes indefensible, but reaped the rewards of championing beautifully designed products that far outlast their cheaper alternatives and continue to perform as a frictionless extension of myself.
And yes, I do have a tattoo of the original Mac startup icon – received whilst in VR to test virtual pain mitigation. I am aware that’s not normal behaviour, but like Apple, I have also spent 50 years with a compulsion to Think Different.
#design #ProductDesign #Apple #Apple50 #innovation #IoT
@applemuseum_com @TheAppleDesign @brillhart