And you must continuously show true balance, meaning that if one "side" is wildly radicalized and the other isn't, but contains some annoying people, make that clear in your coverage.
If you're a news organization trying to serve everyone, facing a political movement powered in large part by its attacks on the media, you can't defend yourself by insisting your people are fair, your routines sound. You must try to show everyone how this movement is misguided.