Just got an email from LoopNet Christmas came early!
My rate is going up by $152.83/month (~17% increase)
But wait, there's more...
Not a single new feature is being introduced to justify the increase
Their pitch: We "influenced" $380 billion in transactions in 2024!
Interesting stat considering we're in 2026
I'll be honest, I laughed
I guess wasting brokers time with bots, scammers, and people who think they can buy a property with no money down is technically considered "influencing"
If you've ever gotten a LoopNet inquiry, you know exactly what I'm talking about
And while LoopNet has been busy writing price increase emails, their competitors have been building better products
Better data, better interfaces, actual buyers. It's not close
Raising prices when your competitors are lapping you is an interesting growth strategy