Amobee is now part of @Nexxengroup, a horizontal platform that enriches and elevates the advertising journey at every turn. Learn more at nexxen.com.
Joined June 2009
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Big news: Together [Amobee / Tremor Video / Unruly / Spearad], we're rebranding as Nexxen! We’re thrilled to more formally unite our platform and can’t wait to share what this new chapter has in store. Follow us @Nexxengroup for updates, and learn more at bit.ly/3P1ZFwY.
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With the 2024 election cycle on the horizon, there are some key advantages to #CTV and #programmatic that advertisers should leverage to shape their media strategy.
Read here: bit.ly/3EcxFj6
#2024presidentialelection #advertising
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#Advertisers have access to a wealth of data on an unprecedented scale. It makes sense this would instigate new debates about what to #measure, and what #metrics are #currencygrade. Halvard Kristiansen of @smartclip encouraged his colleagues to ask a bigger question.
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Unify your investment plan with a tech-enabled, cross-screen strategy. Discover how when you download our latest playbook.
Access here: bit.ly/3f9559r
#mediainvestments #mediaplanning #crossscreenadvertising
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A tech-enabled, holistic view of your investment plan is possible. You just have to know where to look and what questions to ask. Build a better strategy and select the right tools with our latest playbook.
Access here: bit.ly/3S14HbR
#mediaplanning #adinvestment
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#Ads on #Netflix - will consumers love it or hate it, when the platform built its brand on an uninterrupted viewing experience? Stephen Byrne of @smartclipeurope shares his skepticism.
Watch more thought leadership on CTV: bit.ly/3DIBXju
#ctvadvertising #SVOD
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As engagement for the holiday season approaches, Amobee’s Brand Intelligence report shares trends across verticals that can help bolster your brand and capitalize on seasonal consumer spend.
Access the report: bit.ly/3eZS41V
#holidaytrends #advertising #mediaplanning
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It’s Hispanic Heritage Month and we’re proud to recognize and celebrate the vibrant histories, cultures, and contributions of the Hispanic Community both at Amobee and around the globe. Happy #HispanicHeritage Month!
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“Even with the continuing presence of upfronts, the changes afoot must be addressed. Media owners must adapt or risk extinction,” says Kevin Maloy, VP of Advanced TV Solutions.
Read more: bit.ly/3LbLEIZ
#crossplatformplanning #advertising #linearTV
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In her latest article for @AdWeek, Valerie Bischak talks about the power and necessity of corporate alliances -- even among ’frenemies -- to solve the adtech industry’s most complex problems.
Read here: bit.ly/3RVJ3oK
#corporatealliances #buildingrelationships
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Today's complex media marketplace has made investment planning more challenging than ever. Our latest playbook provides the insights and strategy you need to gain the competitive edge.
Access here: bit.ly/3exAMcc
#mediainvestments #mediaplanning #advertising
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Today, we remember those whose lives were lost and honor those who answered the call of duty and paid the ultimate sacrifice to rescue their fellow man. To the families, the survivors, and every American impacted by this tragedy — we will #neverforget
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Recent enhancements to Amobee’s DSP algorithm improved platform-wide CPAs by 33%. Amobee’s data scientists are leveraging the latest #machinelearning technology to help advertisers meet and even exceed their campaign goals.
Read on: bit.ly/3d0tz3Z
#advertising #CPAs
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We're moving into a whole new era of #admeasurement and currencies, says @kellyabcarian, EVP, Measurement & Impact at NBCUniversal Advertising and Partnerships in the latest episode of Amobee Out Loud.
Listen to the full episode: apple.co/3QqAgdg
#advertising #CTV
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In our final episode, Pam asks Kelly Abcarian, EVP, Measurement & Impact at NBCUniversal about whether it’s time to move on from trying to measure deduplicated reach and focus on more valuable metrics.
Listen here: apple.co/3QdmcE2
#marketing #reach #valuebased
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#Impressions has been the flawed measuring stick since the earliest days of #linearTV, but at @Innovid, Tal Chalozin and his team are working with marketers to measure digital outcomes as an indirect way of assessing #consumerattention.
Listen here: apple.co/3KAGrdJ
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In our latest episode, Tal Chalozin, CTO and Co-Founder of Innovid talks about the spectrum of personalization and how marketers can effectively scale ad variations.
Listen to the full episode: apple.co/3R8lQ28
#marketing #CTV #consumerbehavior #shoppableads
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Uncover Value through experimentation. Test. Learn. Repeat. Don’t be afraid to pay more for an impression. Quality over quantity. Learn how to uncover value through experimentation in our latest guide, the media buying is broken.
bit.ly/3TbIEjB
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Recent data shows that the number of streaming subscriptions per household has flattened, and in some regions, declined. Industry consultant and educator Steven Golus talks about the state of streaming and how platforms are adjusting their strategies to keep consumers engaged.
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Advertisers can’t afford to waste shrinking budgets on unchecked ad repetition in the current economic environment, much less thrive long term. Tim Spengler of Amobee argues that now is the time for investment planners to innovate on strategy & technology
bit.ly/3CqAWMw
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