I feel like sometimes you can spot a brand early(ish) that's about to absolutely rip Sourmilk Yogurt feels like it's going to be huge in a year or two

It’s a bad day to have remote employees in NYC

we're looking for remarkable talent $120k start early equity we're building a new category of advertisement across B2B and CPG (think ads you can talk to). team of 6 - ai native - angel funded after 1y of bootstrapping - incubated via venture studio - immediate access to 700 ICP merchants.

Reviewing some whitelisting/ partnership ads data: - 40% of our account is partnership ads - The cohort of creators who post organically/ sponsored on IG outperforms UGC only. There might be other factors but it’s essentially “free” whitelisting because we can run the sponsored program at breakeven at least and then get “free” ad rights for 30 days on all of it. - Had our first big win with a “macro” creator. Going to do much more of this; likely will test 1-3 macros per each launch. - want a combo of sizes; performance is not directly correlated to size. (That’s what she said). But larger accounts can crush and drive great net new reach, even if in platform metrics are not great. - We’re launching a Haus test to see if there is a higher incrementality factor on these; my hypothesis is we can run partnership at a 40% lower 1DC than BAU assets - We launch all concepts in ABO; guarantee $1k spend and we’ll begin scale up if leading indicators look good within 2 days. - We’ll scale up a few different ways depending on how good performance is, how big of a bet we wanna take, and how much we spent on the content - I don’t wanna say it’s perfect but I do think we’ve “cracked” this program after probably 6-9 months of work. Now it’s time to really scale and take some bigger bets. - Out next need is to crack and scale non-partnership creator ad funnels. Traditional DR “UGC” has never worked for us. We’re taking a confined organic/ paid creative strategy now and launching this new program in Jan. AMA about this. What questions do you have?

hiring for a frontend / design engineer may be one of my most challenging recruits thus far. $140-180k remote w/ NYC LA HQs. Early role equity offering & ownership over our design patterns. the difference between good and great in this field keeps coming down to ease-of-communication and their willingness to break existing conventions. which is harder to find mostly because the off-the-shelf tools make everyone seem worth talking to, but hasn't been that compelling in my 5 weeks looking.

STOKED to launch @superfiliate Creator Discovery enabled by @Meta

For the eternity of Howie's existence, this will be what happens when you google the company's name - good win on the SEO though

Marketing Operators E077: How We're Reaching New Audiences on Meta with Partnership Ads @connorrolain @couuor @codyplof Watch the full episode here 👇

If you're in NYC, come to our End of Summer Happy Hour tomorrow at the Superfiliate office luma.com/djp0gnwz?tk=CfzTk2

NYC rental market - old and dirty or new and sterile. There is no in-between

The Complete Influencer Whitelisting Guide is HERE Inside you're going to get: 🚀The 3 Methods of Whitelisting and How to Execute 🚀How to Find Creators and Influencers to Whitelist 🚀Lessons from MILLIONS in adspend Get the guide by signing up at the link below👇

I’m starting to think that going all-in on whitelisting partnerships AT SCALE - like ripping hundreds of partnerships through a tool like Superfiliate or Leadsie - is the ultimate meta ads hack right now. Ignore creative strategy, ignore other marketing channels, just product seed like hell, whitelist them all, and beat the algorithm to death with creative volume. Toss them all into bid caps. Virtually no media buying. Focus all your time on partnerships. Would be absolutely insane levels of reach.

How @superfiliate co-founders @dersss and @andycloyd tapped some of their former bosses, including one of the country's most well-known entrepreneurs and investors, for capital for their creator economy startup. My latest Follow the Money story for @Inc inc.com/ali-donaldson/i-quit…

I'm stoked to announce @superfiliate 's $2M strategic growth round led by @JackPierse and the great folks over at @happystackhq

You heard it here first 🎣 📈 @couuor @seanfrank

My luddite version of vibe coding is crushing email and slack listening to '72 grateful dead

Culture and Brand are quickly becoming the best differentiators a company can have - invest your time, effort, and resources accordingly

Shopify really came in and hit their app developers with a tariff of their own. A good empathy-building exercise for us to relate to our merchants, I guess? $150k/yr gone immediately - time to go update the models :(

Apple Intelligence is going to think the most common last names are Hinge and Raya

Theres a beautiful buzz to the morning flight out of NYC to any Phish or Dead and Co residency. The entire plane is taken over with fans. Probably confusing for people who don’t know what’s going on