@annebt profile picture
Anne Bahr Thompson @annebt

Author #DoGood balancing #purpose & #profit. Creator #ME2WE continuum of #BrandCitizenship. #Brand anthropologist. Advocate for #women. Savors culture & style.

Joined November 2008
  • Tweets 6,150
  • Following 2,087
  • Followers 2,604
283 Photos and videos

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Anne Bahr Thompson retweeted
The ANA
@ANAmarketers
30 Apr 2025
Anne Bahr Thompson @annebt is a renowned author and expert in brand purpose. In her book, she emphasizes the importance of having a clear purpose for brands and offers practical tips for its implementation. Recently, she spoke with On Scope host Mike Berberich in the ANA Studio about how many brands are failing to fulfill their purpose. They discussed common mistakes, shared advice for marketers, and highlighted a few brands that are successfully acting with purpose. You can listen to the full episode at shorturl.at/fALFj
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Anne Bahr Thompson retweeted
Thinkers360
@thinkers360
30 Dec 2023
Shaping the Future: Emergent themes for brand leadership as we approach 2024 buff.ly/3veP3TI via @annebt #CSR #Marketing #Sustainability
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TY for the SO! Feelings are mutual about your discussion on trends…. Looking forward to staying in touch in 2024!
Bhushan Sethi@bhushansethi1
12 Dec 2023
Inspiring, informative and entertaining to listen to ⁦@annebt⁩ at todays ⁦@ANAmarketers⁩. One of the most pragmatic discussions I have heard on the alignment of social issues, brand and purpose. Especially like this quote #purpose #esg #marketing #storytelling
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Our Collective Memory: The evolution of 9/11 twenty-two years later. #September11 #NeverForget #sharedhumanity annebahrthompson.com/2023/09…
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TY for the like @TonyMartignett1! Together, let’s proactively pave a way for a future where technology and humanity harmoniously coexist! #DoGood #BrandCitizenship
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Anne Bahr Thompson retweeted
Thinkers360
@thinkers360
23 Aug 2023
The Importance of Connection: Lessons for Brands from an Unplugged Journey buff.ly/45ibXq9 via @annebt of @annebt on @Thinkers360 #CSR #DiversityandInclusion #Leadership
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Partisan divide on #climatechange remains, even as #extremeweather impacts most across the US. @washingtonpost @UofMaryland washingtonpost.com/climate-e…
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The Importance of #HumanConnection: Lessons for Brands from an #Unplugged Journey. #TechAndHumanity #EmpathyInAction #PurposefulBrands #InclusivityMatters annebahrthompson.com/2023/08…
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. @Unilever's new CEO #HeinSchumacher recently announced that the co is emphasizing #productquality to grow margins and volume. Does this mean that #performancemarketing has triumphed over #purpose? Little chance of that.... But it is time for a reset. annebahrthompson.com/2023/08…

Purpose is growing up, inseparable connection with product quality

Purpose is growing up, not dead. Successful brands understand the inseparable connection between purpose and product quality to foster trust.

annebahrthompson.com
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#wordle @NYTGames: Why have such a negative bias with 5-letter words? Why not shift the Zeitgeist and promote a more #optimistic outlook? Use your #influence and guide us to start the day positively with more upbeat words. ☀️☀️☀️#morelove #lesshate

ALT Happy Keep Your Head Up GIF by JCPenney
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From #rainbowcapitalism to #allyship - 5 steps for #brands to sustain support and avoid pulling back in the face of #backlash. #PRIDE #pinkwashing #dogood #brandcitizenship #DEI #CSR #crisismanagement annebahrthompson.com/2023/06…
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#Allyship. #pride2023 presents a perfect moment for brands-and all of us-to reflect on what allyship, #DEI and #belonging genuinely mean to them, externally and internally. Is allyship about more than waving a rainbow logo and a commercial focus? #lgbqt linkedin.com/posts/anne-bahr…

#allyship #pride2023 #dei #belonging #lgbtq #backlash #pridemonth #dogood #brandcitizenship...

#Allyship. Following the Anheuser-Busch and Target backlashes #pride2023 presents a perfect moment for brands to reflect on what allyship – and #DEI and #belonging overall – genuinely mean to them,...

linkedin.com
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Nature sent me a reaffirming message as I was contemplating work on my morning run - that I’m on the right pathway! 💚#dogood #purpose #sustainability #branddevelopment #esg #responsiblebusiness
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TY for the SO in celebration of #EarthDay2023! Let’s consider how our individual and collective actions can sustain - and regenerate - our planet every day! #sustainability #regenerative #dogood #circulareconomy #SDGs #esg
Thinkers360
@thinkers360
24 Apr 2023
Thinkers360 Weekly Newsletter out now! conta.cc/43XvFqV Feat.@annebt @LisaEarleMcLeod @Corix_JC @AndreasMWelsch @JamesPAhern @andrewconstabl9 @peterfgallagher @jane_anderson__ @gregkihlstrom @sylvialafair #Business #Technology #Thoughtleadership
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Looking very much forward to moderating this discussion! Three great speakers on #CSR: Ann Tracey @CP_News, Jon Richter @MetLife and @JudySamuelson @AspenInstitute. Please join us on May 10th. TY @CornellMBA Center for #Sustainability! #DoGood #BrandCitizenship #ESG #impact
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As we celebrate #earthday2023, take a moment to reflect on what you can do differently. What changes-small or large-have you made or plan to make? #gaia #earthdayeveryday #dogood #behaviorchange #sustainability #sdgs #brandcitizenship #csr linkedin.com/posts/anne-bahr…

#earthday2023 #climatecrisis #collectiveaction #gaia #earthdayeveryday #dogood #behaviorchange...

Today, as we celebrate #earthday2023, let’s each take a moment to reflect on what we can do differently - individually and collectively. One day just isn't enough.... Although we're making progress...

linkedin.com
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Anne Bahr Thompson retweeted
Thinkers360
@thinkers360
22 Apr 2023
Earth Day 2023: from short term profits to long-term impact buff.ly/43VymJy via @annebt of @annebt on @Thinkers360 #CSR #Marketing #Sustainability
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#EarthDay2023: from short term profits to long-term impact. What companies do to have a real #impact and treat every day as Earth Day. #sustainability #climatechange #esg #dogood #brandcitizenship #marketing linkedin.com/posts/anne-bahr…

#greenwashing #earthday #transparency #marketing #sustainability #collectiveaction #earthday2023...

With #greenwashing is in the spotlight and increasing regulation focused on curbing it, I've been surprised this week to see the number of brands still co-opting #EarthDay for their own gain –...

linkedin.com
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Anne Bahr Thompson retweeted
Thinkers360
@thinkers360
14 Apr 2023
From Greenwashing to Greenhushing: Five Guidelines to Embrace Sustainability and Prevent Missteps buff.ly/3KzEjmy via @annebt on @thinkers360
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