D2C consumer hardware is having its moment again
We were promised there would be "an app for that" and for a while, it felt true. But open app stores gradually gave way to the same few default apps and platforms - built by a handful of companies, for billions of people at once.
Essential Apps start from a different belief: software should be tailored to your specific needs and context. From a simple prompt, you create personalized apps. No ads. No dark patterns. No one-size-fits-all.
This is a shift toward a billion apps for a billion people - free from walled gardens.
Today, we’re rolling out Essential Apps Beta following our Alpha release late last year. Updates now edit only what you change and keep the rest intact, with one-click rollback if anything breaks. Publishing is clearer, project states are easier to follow, and organization is tighter across the board. We’ve added location, calendar, and contacts permissions, so you can build apps that actually respond to your context. Image uploads are now supported, and a refreshed design baseline improves spacing, typography, tap areas, accessibility, and dark mode consistency - with more widget sizes on the way.
Can't wait to see what our community builds next!