"Bieberchella, Sabrinawood, Influencer Olympics" 🏜️ whatever you've been calling #Coachella, we've been analyzing it. We reviewed 9,542 social media posts about Weekend 1 in just minutes and broke down the top 15 trends.

Gifting without a strategy is just expensive PR with no tracking. If you're sending product to 200 creators with no brief, no follow-up, and no measurement plan, you're not running a campaign. You're running a warehouse. Add structure and it becomes powerful.

If you're manually screenshotting Instagram stories about your brand, you're doing the work of four humans... poorly 😵

Micro-creators aren't a budget play. They're a trust play. Their audiences are smaller but tighter. The comments are real conversations, not just emoji spam. When a micro-creator recommends something, their followers listen — because it feels like advice from a friend.

The influencer marketing industry has a measurement problem and a "we don't want to talk about it" problem. Too many teams are reporting on impressions and reach because the deeper metrics are harder to get. But hard to measure doesn't mean not worth measuring.

FREE FRIDAY?! @benigeri from @archive_dot_com (one of my most used tools!) and I are chatting all things at the intersection of influencer marketing & organic social at 2PM EST. (Also, yes, I know I need a headshot) linkedin.com/events/brandawa…

Social Media tools nominated for the Creator Tools: ✦ @canva ✦ @capcut ✦ @AdobeExpress ✦ @Metricool ✦ @archive_dot_com ✦ @latermedia and many more!

We’ve been heads down building influencer marketers this brand new tool for months, all so you can launch shoppable video UGC across your website in minutes. Say hello to Shoppable UGC Feeds. Shoppable UGC Feeds turns your short-form videos into click-to-buy sales tools. Easily display IG reels, stories, and TikToks on your e-commerce site. Your customers can add to cart or check out right from the feed. Get this: no dev hours or coding required. Today’s consumers will bounce to TikTok and Instagram if your website doesn’t show them the social proof they need. Improve conversion and increase revenue using the UGC Archive’s already collecting for you. And it wouldn’t be Archive without AI: the feed optimizes around the clock to improve performance and deliver results, with zero extra effort from you. Archive users can try Shoppable UGC Feeds right now. Not using Archive yet? Learn more here: archive.com/product/shoppabl…

Want to get inside your customers’ heads? Wishing for an AI tool that understands your brand AND your community? Introducing: ArchiveGPT. ArchiveGPT knows exactly what people think about your brand because it has already watched all your UGC. Most AI assistants have no clue how people feel about your brand. Their data is limited and outdated, and they need a ton of input before they can be useful. They definitely don’t know how your latest campaign or launch went. But ArchiveGPT does. ArchiveGPT is like ChatGPT on steroids. It understands all your tagged content, post-level data, and video transcripts. Plus it understands your brand, so it can contextualize and make sense of all that UGC. You can ask ArchiveGPT for customer insights and creative ideas, see how your audience feels, or connect with customers in their own words. ArchiveGPT has the answers. Archive users can try ArchiveGPT for free during our limited time beta. Or learn more about ArchiveGPT here: archive.com/product/archive-…

Happy to share that I'll be speaking with @benigeri about how Whitelisting ads are one of the most powerful tools you can leverage in your FB ad account. Make sure to attend it on February 16. linkedin.com/events/whitelis…

Get ahead with Archive 🚀! Track every mention and story with ease, download user-generated content effortlessly, and make the most of winning UGC to boost your brand. Get the full details here: zurl.co/we4x #archiveapp #socialmediamarketingtips #ecomtips

Your brand's UGC goldmine is just a click away. Use Archive's Super Search 🔍 to effortlessly find and repurpose that winning content. Check it out here: zurl.co/QHce #archiveapp #marketingtips #shopifyapps #socialmediamarketingtips #ecomtips #ecommerce

Finding the right UGC content shouldn't take hours. 🕒 Try Archive's Super Search and see the results in a few clicks. Find out more here: zurl.co/LcrG #archiveapp #socialmediamarketing #marketingtips #shopifyapps #socialmediamarketingtips #ecomtips #ecommerce

Redefine your UGC strategy! 💡 Discover the power of effortlessly managing UGC. With Archive, never miss a tag or story again. Get started here: zurl.co/qfGT #archiveapp #socialmediamarketing #marketingtips #shopifyapps #socialmediamarketingtips #ecomtips #ecom

Welcome to seamless UGC organization with Archive! 📈 Effortlessly manage your UGC and save time. Discover how: zurl.co/98kg #archiveapp #socialmediamarketing #digitalmarketing #marketingtips #shopifyapps #socialmediamarketingtips #socialmediamanager #ecomtips

Overwhelmed by 55K UGC? 🤯 No worries. Effortlessly manage your UGC with Archive. 🚀 Get started here: zurl.co/5XvG #archiveapp #socialmediamarketing #digitalmarketing #marketingtips #shopifyapps #socialmediamarketingtips #socialmediamanager #ecomtips #ecommerce

Say goodbye to UGC FOMO with Archive! 🎯 A game-changing tool for effortless social listening and UGC management. Learn more here: zurl.co/U8pd #archiveapp #socialmediamarketing #marketingtips #shopifyapps #socialmediamarketingtips #ecomtips #ecommerce

Stop the manual UGC searches! 🚫 Use Archive's Super Search instead. It'll help you find that perfect content instantly. ⚡ Find out more here: zurl.co/M5NR #archiveapp #marketingtips #shopifyapps #socialmediamarketingtips #socialmediamanager #ecomtips