Ad Tech influencer, @marketecturetv Author: Yield. How Google bought, built, and Bullied Its Way to Advertising Dominance marketecture.tv/
Joined February 2007
- Tweets 30,629
- Following 3,505
- Followers 27,404
- Likes 97,734
1,218 Photos and videos
Pinned Tweet
2 Jun 2025
I wrote a book. It’s called Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. I think you’ll like it. Let me tell you more 🧵
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Ari Paparo retweeted
🚨 The Trade Desk executive exit door isn’t wide enough
Anders’ hire was hailed as a huge deal following 13 years at Google - 7 months later, he’s out at $TTD
Jun 7
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Jun 5
Judging from the crowds at Paragon, Knicks merch sales may exceed the SpaceX IPO proceeds
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Ari Paparo retweeted
Jun 5
Do artists and influencers actually have databases of their fans? Alex Chatfield comes on the pod to talk about how celebrities and influencers can capture data for better activations. Full pod episode on YouTube or wherever your listen.
youtube.com/watch?v=Sa5ERMHu…
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Jun 3
I barely have time to spend with my family since I started getting qualified fifteen minute meetings promised by randos over email
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Jun 2
I have a lot of unresolved issues around frequency management. Put me on the couch!
Jun 2
Ad tech is hard. Nobody gets to say so out loud.
So we built a couch for it. AdTech Therapy - real questions, honest answers, no vendor spin, a little tough love. Episode one's live, new ones weekly.
Bring your crisis 👉 adtechtherapy.com
🛋️ The session starts now.
Spotify: open.spotify.com/show/0bpEb5…
Apple: podcasts.apple.com/us/podcas…
YouTube: youtube.com/@AdTechTherapy
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Ari Paparo retweeted
A lot of people think that Zohran Mamdani’s election as New York Mayor is the start of a transformation in US politics favoring the far left, but actually, Mamdani’s election as mayor is the start of a chain of events that will result in Jessica Tisch becoming the first woman president and the first Jewish president and the first cop president.
May 31
Beautiful day marching up Fifth Avenue with @MikeBloomberg for the annual Israel Day Parade.
The NYPD was not messing around with security: this was the most extensive security plan that the NYPD has ever put together for this event so that everyone could celebrate safely.
Thank you to every member of the NYPD who was out today protecting our city.
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Ari Paparo retweeted
Jun 1
In this week’s Marketecture newsletter, Ari lays out the branding lessons we can all take away from a schlocky company that achieved 100% brand awareness. Link below 👇
news.marketecture.tv/p/kreat…
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Ari Paparo retweeted
May 31
Cardboard cutouts of Mayor Zohran Mamdani and First Lady Rama Duwaji at the Israel Day Parade after they skipped the annual event
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May 29
We should "start treating the adtech industry as a national security threat." -- Senator @RonWyden
reuters.com/business/media-t…
h/t @wsjCMO
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Maple Street Biscuit Co. launches 'Biscuit Blaster' at sports events! Catch a flying biscuit and score a coupon. Game on!
adland.tv/maple-street-biscu…
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Ari Paparo retweeted
May 29
Is Hightouch a viable replacement for LiveRamp? On the latest pod Co-CEO @tejasmanohar walks us through their giant fundraise, their AI ambitions, and data onboarding.
youtube.com/watch?v=oQXe3DPQ…
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May 28
Business idea: Marketplace for insider information to use on prediction markets
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Ari Paparo retweeted
May 28
Big milestone for the Yahoo DSP. Thrilled to be partnering with Walmart.
⚡️ Walmart Diversifying Away from Trade Desk with Yahoo DSP ⚡️ $WMT $TTD
Yahoo’s DSP is leveraging significant first-party data spanning e-mail, fantasy sports, news, and finance to deliver both cost efficiency and measurably better performance for advertisers...
lightshedtmt.com/lightning/w…
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May 28
I'm not a big fan of "ad tech saves the web" as a talking point, but this is pretty interesting comms strategy from @taboola.
What you think @joe_zappa and @pknegten ?
May 27
70% of all digital marketing spend goes to 2 websites: Google and Meta.
You can't build an Internet media business like that. @AdamSingolda is trying to fix it. This is his story.
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May 27
Normal people: Slack is a meh chat app
Salesforce: AI headless enterprise transformation hub bringing the agentic era into every worker's life, changing the very nature of work across video, audio, docs
Microsoft: Here's a cheaper chat app
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May 27
This is the correct move. Be like Moe. Link below...
May 27
I'm a simple man - early bird tickets open up for @marketecturetv Live, I sign up.
@aripap @AdtechGod @JeremyBloomHere
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May 26
While everyone is distracted waiting for the Knicks finals the Nets should just sneak into another city.
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