I was once pitching in a board room at a top 3 VC firm for a $15M Series A. 12 people in the meeting. One of the GPs fully fell asleep. Out cold for 30 minutes. Nobody acknowledged it. Everyone just kept going. I kept presenting my Series A slides to an unconscious man in a Herman Miller chair and somehow that was considered normal. That's venture capital. You might fly across the country to perform for people who may or may not be conscious. It's a dance. And sometimes you lead and sometimes you follow and sometimes your partner is unconscious. If you're raising right now, just know: every founder has a story like this. The process is weird. The power dynamic is weird. You're not crazy for thinking it's weird. No one talks about it because they want to continue raising. But I'm happy to stick my neck out there. It is weird.

@vibedotco is running a copy masterclass in NYC right now. Here's why most OOH flops and why this is strong: I live in SF. Landing a billboard for your startup means "we made it". But it's mostly ineffective. The copy doesn't engage your ICP. I see 22 billboards on my walk to work. Some have just a URL or some tagline like "Superpowers", "Your AI's AI", "AI Banking". I don't have a reason to care. Enter Vibe. In one glance I learn, if I want to target a single company, use Vibe. The copy doesn't try to sell the whole product. That's the website and sales calls job. This board has one job. Push the ICP further down the funnel. It does that. Well done. 👏

Introducing the Creative Library: a centralized hub for every creative asset you run on Vibe. Upload, organize, label, preview, and move assets into campaigns from one place. No more managing creatives one at a time, scattered across different campaign flows.

We gave our designer free creative control on our new billboard. He put his goddamn face on it. smh I think we might have to fire him...

The Anthropic team is dogfooding Claude Code at insane levels. In the last 52 days, the Claude team dropped 50 major UPDATES. One employee alone hit $150,000 in a single month on Claude Code 80% of employees use it daily, with power users racking up six-figure bills.

BAD BANKER: I gave a presentation outlining 10 predictions about AI and Advertising to a packed house at the Marketecture Live conference in NY today. As always, my objective is to capture audience attention and deliver insights in an entertaining way to make it memorable. So I dressed up as Bad (Bunny) Banker. Based on the reaction and feedback, it seemed to work. Congratulations to @aripap and the whole Marketecture Media team on a terrific event!