Marketing campaigns rarely fail on their own. They fail because the brand system underneath them is scattered, so every campaign starts from zero instead of compounding recognition.
New piece in @Entrepreneur on the fix: entrepreneur.com/growing-a-b…
"A digital presence gives your brand an ideal platform to communicate with consumers. It gives you the opportunity to set the narrative on who you are as a brand and set yourself apart from competitors."
-Goran Paun: Forbes Councils Member
The digital industry has become remarkably good at producing websites that nobody remembers.
Everything is optimized.
Everything is standardized.
Everything is templated.
And too much of it feels the same.
Sameness Is Not a Standard → artversion.substack.com/p/sa…
Erin Lentz, the Executive Director of Design at ArtVersion, shares insightful creative comments with GDUSA, shedding light on how good design is perceived before it is fully explained.
gdusa.com/creative-comment-g…
UI/UX Designers, this might be one of the best free resources for exploring world-class design systems.
Design Systems Surf is a massive curated collection of design systems featuring visual styles, UI components, patterns, and references from some of the best product teams in the industry.
Can’t believe this resource is free. Bookmark it for later 💜
Accessibility tends to enter a web design project the wrong way — often as a checklist item that surfaces during QA or a final-pass consideration before launch. By that point, the decisions that make accessibility difficult have already been made. The contrast ratios are baked in, the interaction patterns are built, the component library is done. That sequence is the problem.
substack.com/@artversion/not…
Companies invest in design and SEO but skip the work that sits between them — strategic thinking about audience, message hierarchy and what a visitor needs to believe before they’ll act.
entrepreneur.com/growing-a-b…
Brand authenticity is rarely shaped by what a company says about itself. It's built through the consistency of what people encounter online, in physical spaces and at every point in between.
entrepreneur.com/starting-a-…
MT @Forbes_Agency: Design As An Aspect Of Brand Presence hubs.li/Q04f_j220 | Goran Paun @artversion
"Design is a strategic advantage. It helps establish whether the communication feels right, well held and aligned with the organization behind it."