Atheon Analytics Ltd developed SKUtrak, a leading demand intelligence platform for UK grocery retail. Now part of Crisp since April 2025.

Joined February 2011
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๐Ÿš€ย Tired of playing catch-up with demand fluctuations?ย Part 3 of our series with Guy Cuthbert, Atheon Analytics's CEO, describes the importance of forecasting agility. lnkd.in/dycMCpVT ๐Ÿ”„ Frequent forecastingโ€”monthly, weekly, or even dailyโ€”helps you align supply with fluctuations in shopper demand, avoiding missed sales and maximising revenue. Here's how: โœ…ย Forecast Precision: Start with a rich picture of future demand based on item-by-store-by-day data. โœ…ย Refresh Data: Keep your forecast dynamic with daily updates. โœ…ย Gap Detection: Identify discrepancies quickly and effectively. โœ…ย Rapid Response: Align plans and ensure seamless supply through clear communication with partners. Achieve accuracy, agility, and better revenue. Our integrated SKUtrak and TruDemand solutions deliver: Granular daily data and insights for informed forecasting decisions TruDemand delivers predictive analysis for better demand planning Watch the complete series: lnkd.in/dycMCpVT What strategies do you use to ensure your demand forecasting is agile and effective? #DemandForecasting #CPG #DataAnalytics #CommercialStrategy #SupplyChain
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Atheon Analytics retweeted
Well done to @ArvatoConnect , @AsterGroupUK and @atheonanalytics - all now certified to #CyberEssentials
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๐Ÿ” Demand Forecasting for CPG Revenue Growth โ€“ Part 2 with Guy Cuthbert ๐Ÿ” In Part 1, Guy highlighted the importance of precise, agile demand forecasting for revenue growth. But there are many obstacles: โŒ Basic tools that don't cut it โŒ Complex, varied data that's hard to use โŒ Metrics that tell half the story โŒ Rigid, once-a-year forecasting In this next short video, Guy offers practical insights: โœ… Advanced analysis: Upgrade your toolkit for granular demand insights. โœ… Build precision: Pinpoint demand at the item-store-day level for accurate operational decisions. โœ… Look beyond sales: Uncover the full demand story with stockout, availability, and lost sales data. โœ… Forecast with agility: Stay ahead of demand fluctuations by regularly adapting forecasts. Achieve accuracy, agility, and better revenue. Our integrated SKUtrak and TruDemand solutions deliver: โž• Granular daily data and insights for informed forecasting decisions โž• TruDemand delivers predictive analysis for better demand planning Watch the complete series: lnkd.in/dycMCpVT #DemandForecasting #CPG #DataAnalytics #CommercialStrategy #SupplyChain
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๐ŸŒž Ready to score big with your summer promotions? Join our webinar: lnkd.in/ePWnrrGA ๐Ÿ† With Euro 2024 and the Olympics just around the corner, the summer season is a prime time to boost your sales and brand visibility by running promotions and highlighting new products. ๐Ÿ›’ The summer sales surge is YOURS to capture ๐Ÿ“ˆ During the last men's Euros in 2021, spending on alcohol and snacks soared by 23-24% (1). But did you know that, on average, 59% of promotions fail to reach their targets (2)? Don't let your promotions miss the mark. Join our Lunch & Learn webinar to discover how SKUtrak can help you maximise your summer promotional results: ๐Ÿ“… Date: Wednesday, June 12th, 2024, 1pm ๐Ÿ”— Register Here: lnkd.in/eYym-vaZ Why attend? โœ”๏ธ Plan winning campaigns: Confidently forecast optimal demand with our predictive analytics. โœ”๏ธ Ensure product availability: Monitor stock levels daily to prevent out-of-stocks โœ”๏ธ Measure and optimise ROI: Automatically track actual sales uplift and ROI โœ”๏ธ Get a sneak peek: See our latest features, Promo App and TruDemand, in action. Register now & ensure your summer promotions are a success! Can't make it? Register anyway to receive a recording. #Euro2024 #Olympics #GroceryRetail #Promotions #CPG #InventoryManagement #SalesBoost #SKUtrak #Webinar #CPGanalytics (1) Kantar Worldpanel data (2) Survey on Trade Promotion Accelerating Consumer Engagement, HPG, 2023
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Explosive growth is fantastic...until it creates supply chain headaches. That's the challenge Famille Perrin, the renowned family-owned winemaker, faced. How do you ensure smooth operations with limited insight into demand surges (especially during promotions)? Read the case study: skutrak.com/case-studies/famโ€ฆ "We've had people on the retail side actually messaging us and thanking us for pointing things out that they'd otherwise have missed." - James Heller, Famille Perrin
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๐Ÿ”‘ Demand forecasting is vital for CPG revenue growth! Struggling with product availability, missed sales opportunities, and inaccurate forecasts? Our CEO, Guy Cuthbert, shares his insights in this video series. lnkd.in/dycMCpVT ๐Ÿš€ Part one: How does demand forecasting fuel CPG success? Guy reveals how it shapes strategic planning and immediate market responses, enabling CPG companies to meet shopper demand and navigate sudden fluctuations. ๐Ÿ’ก Achieve accuracy, agility, and better revenue. Our integrated SKUtrak and TruDemand solutions deliver: - Granular daily data and insights for informed decisions - TruDemand delivers predictive analysis for better demand planning Watch the complete series: lnkd.in/dycMCpVT #demandforecasting #CPG #supplychain
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Unlock revenue growth with demand forecasting! ๐Ÿš€ New video series shows how to predict demand accurately and respond with agility.๐Ÿ“ˆ Don't miss out! skutrak.com/forecasting-for-โ€ฆ #DemandForecasting #RevenueGrowth #BusinessSuccess #SKUtrak
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๐Ÿš€ Boost your promotional ROI and grow sales with SKUtrak! Join our webinar to learn how to predict demand, optimise stock, and measure your promo impact. Don't miss out โ€“ register now! ๐Ÿ“ˆโœจ #RetailSuccess #Webinar #SKUtrak ๐Ÿ”— skutrak.com/lunch-learn-how-โ€ฆ
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#SamworthBrothers embraces cutting-edge supply chain transformation with #RELEXSolutions, #AtheonAnalytics, & #Logic partnership. This move drives efficiency and aligns with their ambitious sustainability goals. lnkd.in/e4z3yp5n
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๐Ÿ“… 90 days till Christmas! ๐ŸŽ„ For CPG brands, it's prime time for sales. Balance suppy and demand! Need advice? Read our free guide, "Stocking up for Christmas Success". ๐Ÿ‘‰ [Download the Guide] hubs.li/Q0237qKL0 #CPGbrands #ChristmasCountdown #RetailStrategy ๐ŸŽ
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๐Ÿ’กDiscover how Samworth Brothers uses groundbreaking techniques to minimise waste by harnessing diverse grocery data. Dive into the world of demand signals, ensuring swift and accurate adjustments to ever-evolving supply chain demands. Register now: hubs.li/Q022vQQJ0
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Unlock deeper insights into your sales and operational performance with #Waitrose. ๐Ÿš€ Introducing intuitive dashboards for Waitrose Connect, designed for fast, accurate insights that drive results. Discover more: hubs.li/Q01-z0Xg0
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๐Ÿ“ฃ #SKUtrak is a game-changer for Alpro. From pinpointing problems to understanding performance, it's been irreplaceable," says Scott Morton, Alproโ€™s Head of Customer Collaboration. โžก๏ธ Improved service levels ๐Ÿ’ก Smarter decisions ๐Ÿง  Deeper analysis ๐Ÿ‘‰hubs.li/Q01ZLd1H0
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๐Ÿ“ฃ SKUtrak dashboards are now integrated with Waitrose Connect! Wave goodbye to spreadsheets & guesswork, bring your trading data to life with interactive visual analytics. ๐Ÿ‘‰ hubs.li/Q01ZyRrs0
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๐Ÿ””Exciting news! We're happy to announce that our FREE Starter Plan for Waitrose is now live and ready for you to access. โฑ๏ธ Don't wait any longer to track sales and stay ahead of the curve. ๐Ÿ”—: Get started today. For more information, visit: hubs.li/Q01YhCLG0
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๐ŸคBe sure to explore Guy Cuthbert's article, which discusses the importance of retail data sharing in one sentence or 1,000 words. ๐Ÿ“šRead the full article now hubs.li/Q01WJVCB0
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Timely data is vital for Consumer Packaged Goods (CPG) companies. It empowers them to boost product availability, optimise sales, and minimise waste. ๐Ÿ”— Read the blog: hubs.li/Q01W31gQ0 ๐Ÿ’ก We've started data collection earlier and improved our processing time ๐Ÿ“ˆ #RetailTech

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Timely data is vital for Consumer Packaged Goods (CPG) companies. It empowers them to boost product availability, optimise sales, and minimise waste. ๐Ÿ”— Read the blog: hubs.li/Q01TX8qV0 ๐Ÿ’ก We've started data collection earlier and improved our processing time ๐Ÿ“ˆ #RetailTech

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