Players wages need to go up (especially bottom end), 4-5 rinks need to be replaced, 1-2 more teams added, improved reffing, play games Friday/Sunday and less imports. Do all those and the EIHL can become a very respected league in Europe. Mainstream media coverage goes a long way
Recently published data shows ice hockey as the fifth biggest team sport in the UK for fan attendance - and sixth place is a long way behind.
Maybe the mainstream media will start to cover the game more positively and comprehensively one day … :)