Media professional | @ndtv | Ex-India Today l Ex-Economic Times l Views expressed are personal.

Joined October 2009
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Hostage-taking and killing of women and children in captivity is #terrorism. At least condemn the heinous act. Turning a blind eye will only make the situation worse. #Manipur #JiribamTerrorAttack @rashtrapatibhvn @narendramodi @PMOIndia @AmitShah @PIBHomeAffairs @manipur_cmo
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You truly cannot make this stuff up. Global consulting giant KPMG just had to pull a massive report praising the future of AI because it was full of fake, AI-generated lies. NDTV’s AI Editor Ramarko Sengupta explains.
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This 36-storey building swaying after a 7.8 magnitude earthquake in southern Philippines on June 8, 2026.
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हमारे यहां गर्भवती महिलाओं और कुपोषित बच्चों को मिलने वाले पोषण आहार इतना स्वादिष्ट होता है कि उसे खाने कथित तौर पर "साँप" भी चले आते हैं, यकीन ना हो तो खुद देखिए तस्वीर पांढुर्ना की है!
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Jun 1
"Money Isn't Everything": Techie Rejects Rs 72 Lakh Job Over Strict 5-Day Office, No Leave Policy ndtv.com/offbeat/money-isnt-…
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May 31
Man Injured In Ambush By Kuki Insurgents, Alleges Naga Village Body In Manipur ndtv.com/india-news/konsakhu…
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May 29
Driver Killed In Ambush On Manipur Highway, Cop And 5 Protesters Injured ndtv.com/india-news/driver-k…
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May 21
#WATCH | Imphal | Manipur Police, Assam Rifles and CRPF have recovered and secured a large cache of arms and war-like stores consisting of 29 weapons comprising AK series rifles, M-series rifles, pistols and other firearms, during a cordon and search operation at an unauthorised UNLF (P) camp located at Lamdeng. Further, on 21 May, the joint security forces recovered 38 additional weapons and heavy stores, comprising AK series rifles, M-series rifles, sniper rifle, carbine, shotguns, mortars, RPG-7 launcher, anti drone jammer and a huge cache of explosives. The action was initiated as part of a special operation launched on 20 May at Lamdeng, under Lamsang PS. (Source: Manipur Police)
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If a State encourages women to have more children through financial incentives to offset declining population, an important question arises: Can motherhood be policy-driven? Or should having children remain a deeply personal decision — rooted in desire, readiness, and choice, especially for women whose bodies and lives bear the greatest impact? Think about it… (Just saw the program on the @ndtv debate hence the question) @ncbn
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Elon has open-sourced the algorithm that decides what you see on X. Not a blog post explaining it. Not a press release describing it. The actual source code. With the actual model weights. On GitHub. Every line. Every signal that determines whether your post reaches 100 people or 100 million. This is the most powerful recommendation engine on Earth. And now you can read it. Here is what the algorithm actually looks at: → Fifteen actions. The model does not score "relevance." It predicts 15 separate probabilities for every post: favorite, reply, repost, quote, click, profile click, video view, photo expand, share, dwell, follow the author, not interested, block author, mute author, report. Your final reach is the weighted sum of all 15. → Negative actions hurt more than you think. Block, mute, report, and not-interested are weighted negatively. Every single mute on your post subtracts from your score. A post that triggers one mute and ten likes does not net ten likes. It nets ten likes minus one heavy penalty. → Bookmarks are not tracked. Bookmark is not in the 15 predicted actions. Every creator guru telling you to "write bookmark-worthy posts" is wrong, at least according to this released code. Bookmarks may matter for the user privately, but they do not feed the ranker. → Dwell time is a silent vote. If someone stops scrolling and lingers on your post without engaging, that counts as a positive signal. The model has a P(dwell) prediction. The algorithm knows when people pause. → Profile clicks are tracked separately. P(profile_click) is its own prediction. People clicking from your post to your profile is a distinct positive signal. Your post sells the click, your bio closes the follow. → Quote is worth more than repost. The model predicts P(quote) and P(repost) as two different actions with two different weights. A quote tweet, where someone adds their own commentary, carries information a silent repost does not. The algorithm rewards conversation, not amplification. → Follow-after-engagement is tracked. P(follow_author) is one of the 15 predictions. A post that converts a reader into a follower is rewarded directly by the ranker. Not because of a hardcoded rule, but because the model learned the signal. → The Author Diversity Scorer punishes spam posting. There is a specific component in the code called Author Diversity Scorer. Its job is to attenuate repeated scores from the same author. Posting twenty times a day cannibalizes your own reach. The algorithm enforces diversity automatically. → Candidate isolation. Each post is scored alone against your history. Posts cannot see each other during scoring. Your post is not competing with the post above it in the batch. It is competing with the user's taste model. → No hand-engineered features. There is no rule in the code that says "boost verified" or "suppress external links" or "promote subscribers." The Grok transformer learns everything from raw engagement sequences. Whatever the model has learned, it learned from user behavior, not from a hardcoded boost. → Out-of-network discovery. The Phoenix retrieval system uses a two-tower model. One tower encodes you. One tower encodes every post on X. They meet in a vector space. The closest matches surface in your For You feed even if you do not follow the author. → Visibility filters run last. After ranking, a final pass strips spam, violence, gore, and deleted posts. Ranking decides reach. Visibility decides whether you see it at all. Here is what this means for you: If your posts are not reaching people, it is not because the algorithm is broken. It is because the algorithm is working exactly as designed. It rewards: 1. Posts that get reactions across multiple action types (a like AND a profile click AND a follow beats five likes alone) 2. Conversation depth (quote tweets are worth more than reposts in the math) 3. Dwell time (write posts people stop to read) 4. Posts that convert viewers into followers (your bio is part of your post) 5. Variety from each author (post less, post better) And it punishes: 1. Mutes 2. Blocks 3. Reports 4. "Not interested" clicks 5. Same-author saturation For twenty years, the algorithm was a secret.
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May 13
A riveting week of the Chennai ‘Game of Thrones’ & arrival of Vijay wins the viewership elections. NDTV rewrites the rules of ground reporting. Thank you, viewers! @ShivAroor | @radhika1705 | @TMVRaghav | @Vasudha156 | @dpkBopanna | @jsamdaniel | @DharanVija47684 | @reethu_journo
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May 11
Shiv Aroor is India’s Most Engaged Anchor on X, Again! @ShivAroor
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May 11
When Vijay took oath, viewers chose NDTV @rahulkanwal
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May 11
From Ground Reporting To Winning Hearts And Capturing Mindspace — NDTV Leads As The ‘Nayagan’ Of Newsbreaks @PadmajaJoshi | @rahulkanwal | @Vasudha156 | @TMVRaghav | @ShivAroor | @RatnadipC | @dpkBopanna | @TanushkaDutta | @jsamdaniel | @reethu_journo | #ElectionsWithNDTV
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Beating hosts China, in Shanghai, in the final…. That’s what’s called a Bull’s-Eye… 🇮🇳🇮🇳🇮🇳👏🏽👏🏽👏🏽 x.com/mansukhmandviya/status…
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Over the past few days, literally dozens of people have walked up to the @ndtv teams stationed across Chennai and spoken in the most affectionate terms about @ndtv’s coverage of the post-results political theatre. For being part of this journey, for watching, engaging, and connecting so warmly with Team NDTV — a very big thank you.
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NEWS FLASH: India win GOLD medal in Archery World Cup. Trio of Deepika, Ankita & Kumkum beat home favorites China in a thrilling shoot-off (28-26) in Final of Women's Recurve Team event. Earlier India had defeated powerhouse South Korea in Semis. #Archery
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Some time back, one of our competitors took out an ad highlighting the fact that they had topped one of the viewership rankings. NDTV had come second that month. But the competition was unwilling to acknowledge NDTV’s growth. So they showed themselves on top, followed by the networks that came third and fourth. NDTV was simply left out of the reckoning. Some in the team were angry. I was amused. It reminded me of the oft-quoted adage: “First they ignore you, then they laugh at you, then they fight you, then you win.” @ndtv
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May 8
#Datafy | Votes, Victory and Viral Interest: Vijay-TVK Ride High on Google Trends ndtv.com/india-news/tamil-na…
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May 8
NDTV is Results Day 'Thalapathy': Across every screen and every platform, viewers made NDTV⁠ the No.1 choice on Result Day #ResultsWithNDTV
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NDTV India की धुआंधार हैट्रिक YouTube पर फिर बना नंबर-1✌️ #NDTVIndia #Number1 #YouTube
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