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ĪȀOpen Call to all @_deafbeef Glitchbox owners @pete____d @bamboo350 @Vince_Van_Dough @curatedxyz @blockbird @purphat @CypherDAO @0xBigMoonDog @dcinvestor @izzipunk @crowgmi @pete____d @trollboxed @jediwolf @Kanbas_ Who's down for a Jam & make some f**kin Glitch Noise ?

The $REKT x @JupiterExchange Partnership, web4 & brand coins. Generally speaking when you are a project on Ethereum mainnet, the last thing you expect is to get a call from the largest platform on Solana…so what happened last week definitely was not on my bingo card. To recap, we: - bridged supply from Ethereum Mainnet to Solana - the launch partnered with both @JupiterExchange and @MeteoraAG - Jupiter taking a position in $REKT via open market purchases - set to launch a limited Jupiter edition of @RektDrinks The main question that you may be asking is why the fuck are we doing this? Well there are some quite obvious reasons…i.e. getting access to the Solana community, having a large player take a position in $REKT, cheaper/faster txs etc etc…I don’t really need to spell these things out because they are obvious to everyone. The thing that I think is actually a lot more interesting here is this idea of web4. @weremeow reached out to me and pointed me to his write-up on web4 (link in the next tweet) - would highly recommend reading it. Well it depends on what sort of person you are. If you’re here for financial nihilism and serial gambling on the next daily runner or w/e (I still respect it we’ve all been there) then maybe it’s not for you…BUT if you have seen glimpses of incredible potential with web3 and are perhaps slightly frustrated with the majority of the outcomes, then it certainly is a must read. What is web4? Well let’s look at all the definitions of “web”. Again, this is explained in meow’s write-up but I will explain how I understand it. Web1: Internet - like when you used to go on some random website to obtain information without being able to interact with it Web2: Social media - self explanatory at this stage…IG, FB etc Web3: Blockchains - basically everything we do in crypto…mainly the ability to own and control digital assets and identities on chain So what is web4? Meow describes it as “social monies”. Wtf does that mean? It is where communities can create, use and govern their own digital currencies. Wtf does that mean? Well think about what “money” means to the average person. It means fiat…right…money is like what you need to live so you can pay for shit with it like food, rent clothes etc. It’s a medium of exchange that is most commonly recognised as money. Now, if you’ve been in crypto for a while, you’ll know that there’s essentially a whole new world of “money” that exists. Even the most pointless and dead memecoins will have 7-figure market caps, which you can buy and sell in return for actual real “money”. Most normies can’t seem to comprehend this but it has existed for long enough that it’s not going away. So this new concept I am trying to re-enforce here, is that money is not just fiat…it’s not just cash in your bank account, or your dollar bills or your credit card etc. In today’s increasingly interoperable world, money certainly includes all of crypto including the shittest of shitcoins, but you just have to account for the liquidity factor. Right, so up until this point you’re probably still thinking I haven’t said anything new…which is fair…and you’re probably also thinking…what’s the difference between web3 and web4? Well lemme tell you my interpretation of it. Web3 focuses on enabling individuals to own digital assets via blockchain in a decentralised fashion, but primarily by replicating old financial paradigms. Web4 goes one step further by decentralising the creation of “money” itself. Wtf does that mean? It means essentially anyone can be empowered to go ahead and invest and govern their own currency, which can be used for literally anything; social coordination, identity, cults, memes, brands…tbh literally any form of expression. A boomer might tell you “well all this stuff is worthless” - but the key mistake they all make (I’m not sure why because it’s so obvious), is that the price of something is simply what someone is willing to pay for it, and the longer you can convince people that something has value, the more likely it is to retain its value (s/o to the OG Bitcoin which is literally case and point here). So if you’ve been following my tweets recently, you may now understand why this collaboration is one that is actually rather meaningful, given meow’s writings on web4 and my invention of the term “brand coin”. “Invention” is the key word here…I literally just fucking made up a term called “brand coin”. Can I just do that? Sure why the fuck not lol. My reasoning is that I think the idea of a memecoin is sometimes misconstrued; for me it’s actually a token that openly admits it has no utilities (or cashflows), and it does not necessarily have to reflect the common definition of a “meme”. However, I felt like with $REKT we got lost in the mud a bit with people saying “it’s not a meme!!”. And they’re right…we’re not really a meme, we’re a brand, the company is literally called Rekt Brands Inc. and as such we are a BRAND COIN. I spoke a bit about “money”. Here’s another example of how that definition can be extended, in the context of brands. Btw this imo is new-age experimental finance. You won’t learn this shit in an accounting class. Maybe one day they will teach it if it works out. If they do then hopefully they give me a shoutout or something. Anyway…so if you are a big company, you usually have something called “intangible assets” on your balance sheet. One item that falls into that is “goodwill”. This usually only appears after another business has been acquired, and represents the value paid above the fair market value of the acquired company’s net assets. The “extra” value reflects non-physical elements such as brand reputation, customer loyalty, employee talent etc etc…ie the “brand value”. Btw - just to reiterate - this is intangible, like sure people can work out some kind of a rough estimate but it’s largely subjective. Just to solidify its meaning; let’s say X buys Y for $100m, but Y’s net assets are valued at $75m, the $25m difference will be recorded on X’s balance sheet as its goodwill. OK if you’re smart at this point the cogs in your head will have turned and everything will have fallen into place. If it hasn’t then here we go. IMAGINE if there was a way to value and trade this mysterious intangible goodwill value…ie the “brand value”. Oh fuck! OK I’m gonna start using $REKT as an example here. $REKT itself does not own any of the IP to Rekt, nor does it directly benefit from any revenues; all of this sits at the Rekt Brands Inc entity which is a registered company in the US. $REKT is simply a token with zero intrinsic value that people buy and sell based on sentiment. What drives that sentiment? Well, it’s the activity and performance of Rekt Brands. How else can you define that sentiment? Well..you could say it’s BRAND LOYALTY. Fuck it you can just say it’s a proxy for the BRAND VALUE. “Hey OSF you can’t just do that”. Well guess what, I’m not the one doing it, the market is. Hundreds of thousands of people (and soon millions) can literally decide with their money if they want to buy or sell this thing and pretty much the only thing that governs that decision is their perception of how well the brand is doing. The reason why this is web4, and not just web3, is because this token has been created; ie MONEY has been CREATED. $REKT has a fully diluted market capitalisation of $160m. Where did that come from? It was literally just created, and now it EXISTS, and it is REAL money that people can buy and sell, and in my opinion it is a liquid, tradable forward of what a potential “goodwill” number would look like. THIS is new age finance, largely because I am literally making it up. BUT…it makes sense right? Tell me it doesn’t make sense? Even if you think it doesn’t make sense, at the very least it’s really fucking interesting and I believe it is a new way to look at and understand money in this web4 paradigm. My goal is to be a trailblazer in what we are doing and I think this is actually a really fucking exciting opportunity to create something that’s never been done before, and set a potential precedent for things to come. If you’re a new brand or a new company, it’s tough to compete with the big boys. However, by using these concepts, we’ve built a $160m brand in less than a year, and this is where things get very exciting and where we can start disrupting. Our partnership with Jupiter is deeper than just punting around a coin on Solana, it’s a share in a vision of a new paradigm, and I can’t put my hand on my heart and tell you specifically what this partnership will bring, but it actually feels very cool to meet someone else who independently shares the same vision, and my goal is to get more people on board, big people big money big investors etc. and we’re gonna make $REKT the figurehead of it all. We are working on the brand coin and web4 vision. Cheers and thanks for reading.

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