Today marks an important new chapter for Kirana Club
When we started Kirana Club, our belief was simple: small retailers in Bharat deserve better access, transparency and efficiency in how they discover and source products.
India’s kirana stores are the backbone of our retail economy. They serve every mohalla, every town, every village, yet the systems around them have remained fragmented for far too long.
We started by building a community where kirana retailers could learn from each other, discuss products, compare prices, discover schemes and make better business decisions. Over time, that trust became the foundation for commerce.
Today, I’m excited to share that Kirana Club will become part of Meesho.
@Meesho_Official has built for underserved users at a scale few companies in India have achieved. What stood out to us was not just their scale, but how similarly both companies think, using technology, marketplace models and operational efficiency to serve users who have historically been underserved. That shared belief made Meesho the right partner for our next phase.
Kirana Club will continue to operate independently within the Meesho group, with the same retailer-first focus and the same mission: to build India’s most trusted digital commerce network for Kiranas.
This milestone would not have been possible without Aishwarya (
@AishwaryaTSD), who has built Kirana Club with me from the earliest days - through every pivot, every hard call, every experiment and every phase of growth.
Grateful to our team, retailers, brand partners, sellers, investors and everyone who believed in us through this journey.
The mission stays the same. The ambition gets bigger. 🚀
P.S. This photo is from a kirana store in a village in Bihar.
@viditaatrey spent time with us on the ground during the process, listening to retailers, understanding the reality of kirana commerce, and seeing the opportunity up close. That said a lot about the team we are joining.